EMAIL SEGMENTATION
If you like shoes, you’re going to love this! [VIDEO]
Shoe store Aldo decided to capitalise on women's love of shoes. In an marketing stunt, Aldo in Israel used a combination of outdoor, Instagram and surprises to delight passersby.
A bra that can detect breast cancer [VIDEO]
When breast tissue first begins to mutate, our bodies helpfully build a network of blood vessels to help these 'new cells' grow. This usually occurs in the first three years of cancer cell growth. Tumours are not often detected until after 12 years of cancer cell growth. One bra may be about to change all of that.
What every entrepreneur can learn from a cat [VIDEO]
You have to admit it. Cats have a pretty fine life. They get to sleep a lot, play when they can be bothered, get fed and, when they demand attention, they usually get it. Breton the cat has 10 tips for a good life. And, we all want a good life, right?
What would you do if money was no object? [VIDEO]
Last year, on a dive boat, I met an onion salesman. True story. He was a newly qualified diver, and about to embark on a massive, life changing path. And, it wasn't about the money he was going to make. It was about doing what he wanted to do.
Why even big businesses should be lean start ups [VIDEO]
Every business, even big businesses, should be thinking lean when it comes to getting a new idea off the ground. There are two ways to do anything. The smart way, and the hard way. Guess which way is the lean way?
Apparently, women flush too much [VIDEO]
Apparently, some women flush the toilet to cover the sound of their bodily functions. This water wasting, multiple-flushing activity must stop. You guessed it! There's an app for that.
What if Apple Maps were used in the Hunger Games? [VIDEO]
The challenges presented by Apple Maps on the iPhone 5 has brought some damn fine parody to light. Consider this. What if Apple Maps had been used in the Hunger Games?
Even the genius of San Francisco tech companies can’t solve the hipster problem [VIDEO]
Oh great. This is just what we need. San Fransisco is about to become even smarter. Some of the greatest tech companies, and the minds behind them, are joining forces to solve the problems of the city itself.
7.5 million Fab-ulous customers bringing the magic of design into their lives [VIDEO]
Fab caused a stir when it launched to market in June 2011. Now, with more than 7.5 million members worldwide, and a 3.4 products sold every minute, it has become the fastest growing eCommerce site in the world.
A suitcase that follows you everywhere [VIDEO]
If you travel a lot, you know the importance of having the right suitcase. You need one that can fit in far too much stuff. I'm a fully fledge member of over packers anonymous. And, it needs wheels for mobility. The hop! has a whole new approach to suitcase mobility.
Turning print ads interactive. And, not a QR code in sight [VIDEO]
Usually, if a print ad wants to ad some 'interactive' elements, a QR code is added. It's a bit of a cheat's way to making print interactive. Car maker, Lexus, wanted to do something different.
The incredible mind reader who wasn’t reading minds [VIDEO]
In this video, strangers on the streets of Brussels are asked if they are willing to have their mind read by Dave, for an...
Reverse your thinking; you may be surprised at what you discover [VIDEO]
Sometimes, it's easy to only see the bad stuff, and gloss over the good stuff. But, sometimes, it's just taking a different view of the bad stuff, that opens up a new way of thinking.
Would honest advertising still have made The Avengers a $1.5 billion box office success?...
Now, this isn't meant to be a competition but, I've seen The Avengers four times. Granted, I fell asleep the last time, but it...
Are you normal? No, really. Are you normal? [VIDEO]
I once gave some sage advice to a friend. Even if I do say so myself. He was about to embark on, what many people thought to be, a crazy adventure. He had sold everything he owned and was moving to China, for no other reason than he wanted to. He asked me if this was normal.
Cowards & Giants: a crazy idea that may change how we make movies [VIDEO]
Cowards & Giants - it sounds like just another week in Australian talkback radio. But, it's not. It's an idea for a story for children, developed by two mates, Mat and Tom. The idea is to use the power of the internet to create a movie.
Shame: the new meme that’s righting the wrongs between cats and dogs [VIDEO]
For far too long, cat videos have ruled the internet. You know it's true.
It's about time the wrong was righted. However, the current internet meme, and 'over-night' user-generated photo site has something that is near, and dear, to the hearts of many: dog shaming.
How one pencil began to change the world [VIDEO]
It's often the simplest insights that drive the greatest of ideas. Being able to write, create, doodle and draw is something most of us do, every day. This was at the heart of an idea that is now changing the lives of children in third world countries.
Are you unreasonable? If you are, you might be able to change the world...
The Unreasonable Institute doesn't really have a new formula for driving innovation and solving problems. What it does have, is a heart. And a dream. A big one.
FORUM VIDEO: Hessex Solutions
Hessex Solutions CEO, Boyd Walan has shared his pitch video in the Anthill GET PITCHING forum. Solar power is a complex issue to explain. In this video, Walan not only successfully explains the current pricing problems facing solar energy solutions, he also elegantly shows how Hessex Solutions has the answer.
