OPINIONS & ADVICE

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Digital and social marketing basics: Why knowing your audience is very important

We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.

These are the four biggest lessons I have learnt in eight years of business...

Starting any business can daunting and time-consuming, however, as an entrepreneur, you often find yourself working late (and sometimes, very early) to get your business off the ground.

Here’s how to go about establishing a strong online presence for your business today

Online marketing is pivotal to success in today’s business arena. The pillars of the online persona are social media, business websites, and blogs. Note that they must work hand in hand in order to spur maximum results.

Here’s a PR expert’s take on the new and controversial social media influencer laws

Earlier this year, the Australian Association of National Advertisers ruled that From March 1st, any promoted social media content without the hashtag #ad will be considered a breach of the AANA Code of Ethics.

How I generated 50,000 visitors a month without spending a dollar on ads –...

Growth hackers are people who accelerate growth within a company. They have decisive ideas about growth, virality and the success of a product or company that are needed to bring the company to the front and center of the public.

Here’s how to make a business partnership work well when your personalities differ

At the end of the day, business partnerships may be hard work but they are also a blessing. It can be comforting when there’s another person as invested in the success of the business as you are, who’s willing to work hard to make the vision a reality.

Invest in these 12 startup so that your business doesn’t join the 50 closing...

There are essentials like computer equipment, licenses, a web site, promotional material etc. but you don’t have to lease an office or employ staff straight away (you can outsource so cheaply these days top notch staff).

Here’s why people analytics technology will drive strategic decisions for HR in 2017

However, in order for businesses to make strategic decisions, HR departments are increasingly required to not only understand an organisation’s workforce analytics, more importantly, they need to apply data intelligence company-wide.

Here’s how to start and build a successful self-funded business from social media

Social media is growing as a platform, to not only reach consumers but also to build a brand’s online presence. Creative industries in particular thrive off image based social media platforms to build awareness.

An espionage expert shares 5 things you need to know about state-sponsored hacking and...

Cyber espionage and cyber terrorism are the most critical threats facing the public and private sector in the United States and the United Kingdom, and there is no reason to suppose that Australia/New Zealand will not be future targets.

How does your business feel? Here’s why we need to get in touch with...

Like it or not, believe it or not, the new era of business is as much about feeling as it is about thinking. As much about trusting as it is about testing. As much about emotion, intuition and instinct as it is about listening, learning & leveraging.

How to launch your startup – here are 3 tips specifically for non-technical founders

As a non-technical founder, you simply don’t know, what you don’t know. Working with a contractor gives you more control over the relationship in my opinion and lets you add and amend the scope based on the early feedback you receive.

Taking charge of our future: How self-employed women champion mobile tech

Intuit Australia recently published the results of our What Women Want research, which shows that more than 80 per cent of self-employed women across the nation are using mobile devices to run their business.

Australia’s most active angel investor on how investors can spot the next hot startup

Andrey recognises the importance of investing in people, rather than just ideas. A highly experienced team with proven execution capabilities is the first thing he looks for when assessing an opportunity.

What next after raising funding? Here’s why startups should spend their investment building their...

One of the most exciting things to happen to your startup is to receive a large investment. It is a big goal for most...

Why social media is now traditional media, and how to best use it as...

48% of small businesses and 79% of large companies are currently using social media to promote their brand, and of those that don’t currently...

What you need to know on how to detect and stop a non-malware (fileless)...

A non-malware attack is one in which an attacker uses existing software, allowed applications and authorised protocols to carry out malicious activities. Non-malware attacks are capable of gaining control of computers without downloading any malicious files, hence the name.

We need more love! Why romance is at the heart of entrepreneurship, and ought...

In business, we often call someone a “romantic” if we view them as utterly naïve or overly idealistic. We also use the term to dismiss all-too-optimistic outlooks or ideas that appear foolish. Sometimes, in meetings, we are told to “stop romanticizing.” So we do.

“If you don’t know where you are going, any road will take you there”...

Furthermore, the fact that around one quarter of business owners don’t know where to start with their planning process is damning. A simple framework can be built around the basic premise of “Now, Where, How”

It’s a startup’s game – here’s why large companies will never be able to...

Very often, we hear large companies and industry leaders talking about their ‘need’ or ‘desire’ to disrupt. A buzzword gaining traction over the past two years leaders are panicking about the impact of disruption to their company
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FREE BUSINESS TOOLS

Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE