OPINIONS & ADVICE

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What every marketer should know about managing customer communication channels

On the surface, messaging is simple. Yet when it comes to messaging customers, many businesses struggle to get it right.

Here are six tips on how to stand out from the crowd and quickly...

In such a competitive industry you must be able to quickly increase sales and stand out from the crowd by embracing opportunities that exist in your business.

Why you should drop everything now and start personalising your company’s brand

At this point, you might be thinking: okay, but that’s Apple you’re talking about. My company is nowhere as big – and i don’t have the budget to be doing all these expensive branding activities.

Are you a business leader? Here are 5 tips on how to manage social...

Despite the growing use of social media in our day-to-day life as a source for news and updates, many leaders have been slow on implementing social media in their personal and professional life. However, there are a number of issues leaders may encounter when joining

Oh, so you’re not ticking anyone off huh? Then you just aren’t trying hard...

The mark of a visionary leader is someone who’s not swayed off track when thumbs up go swiftly south. Trying to remain popular can all too often stand in the way of being effective. If you want to leave a legacy, you have to be willing to take the heat.

These are the top 5 work benefits that millennial employees really crave for today

Giving millennials everything they need is truly a challenging task. However, you get what you give. In case you’re an employer who’s looking to better stimulate his millennial employees, consider our tips with much care.

Amazon is coming to Australia! 5 ways your Aussie eCommerce can compete with the...

The way people are reacting to Amazon launching in Australia, you’d think that the world is ending. (Cue the apocalyptic music). Yes, Amazon is planning to undercut existing Australian brands by as much as 30%.

The secret to bullseye online marketing: how to find out who will be your...

Having a broad target market might be appealing. It means lots of people are potential customers, right? But trying to be everything to everyone means you dilute your message. To get to the real gold, you need to go granular.

Need legal help? 3 things startups and SMEs should look for when choosing a...

I know, I know… for many people, hiring a lawyer is akin to inviting in a highway robber. But like any industry you can poke a stick at, the legal industry is undergoing massive disruption.

Did you know that your customers have a digital body language? Here’s how to...

You're probably wondering, is this even a thing?! Digital body language? Yep, it absolutely is! Your every move online contributes to your digital body...

Here are five lessons about business I have learnt from the first years of...

My business, UrbanYou recently completed the strategic acquisition of HomeHello, cementing their position as the market leader in the on-demand home services sector. The acquisition comes after a year of phenomenal growth for UrbanYou.

Here are 5 key insights on mobile devices that every business needs to understand

Creating a mobile experience for customers however isn’t just about making your website ‘mobile friendly’ or moving your bricks and mortar processes online. The result of this approach is often a short-sighted mobile site

Is the customer still always right? What you need to know about customer retention

It’s the phrase that is ingrained in us from as early as when we get our first job; the customer is always right. Still to this day, that phrase remains a rule of thumb for many companies.

Avoid these 5 common mistakes that startups make when making R&D tax claims

The ATO and Innovation Australia identified 5 common areas of confusion that result in mistakes among those claiming the R&D Tax Incentive. Groups at higher risk for making these mistakes include startups

Aussie businesses are looking for offshore expansion opportunities in the wrong place

While China is clearly Australia's largest trading partner and export market, there are other high-growth Asian economies right on our doorstep. These options offer expansive growth opportunities and are potentially less complex with smaller set up investments required.

Here’s why you need an SEO plan for your website project (and how to...

For most small business owners SEO is an afterthought when it comes to building a website. But this is a huge mistake and leads to problems down the track. Ultimately, making the project much more expensive than it needs to be.

Catch up! Here are 4 workplace trends you need to consider or face being...

Have you ever watched a movie or TV show that never really seemed to be old until you notice the décor of the sets? And the great shift in design is never more present than when there is a scene featuring an office.

Is your startup really ready for investment? Here are great tips from an angel...

It will not matter what type of investor you are pitching to, be it an angel, venture capitalist or bank. There are specific criteria that need to be evident in order to gain our interest in investing.

When your staff are also your biggest fans: how to build an inspired company...

Your business is the sum of many moving parts, and critical to its success is your ability to cultivate a company culture where those parts are moving in synchronicity towards the same goal.

These are the three mistakes every tech entrepreneur should always avoid making

Whether you have started a technology business, or have a startup that uses technology (which would be many startups), there are three common stumbling blocks to avoid
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE