OPINIONS & ADVICE

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To startup or not to startup? 5 questions to find out if your business...

The ability to evaluate a business idea is a valuable skill that could not only save you time and money, preventing you from starting a non-viable business, but also help you understand how you can grow and scale the business once it's established.

Is your startup operating in the sharing economy? Here are EOFY tips for you

With the rise in peer to peer business and the growth in the gig economy, it is unsurprising that the ATO is increasing its attention in this space. Just after the Federal budget was handed down, it updated its page on the sharing economy, signalling its intention to monitor this growing industry closely.

Time to board: When to appoint a board of directors for your startup and...

Appointing a board of directors is one rite of passage startups need to consider as they mature. Serial entrepreneur and Juggle Street founder David James offers advice on when to do it and how to appoint the right people.

Hiring for the win: 3 things you should keep in mind if you want...

Without good people supporting you, it's very difficult to scale and pursue every opportunity presented, whether that's through winning loyal customers who refer you to others, or maintaining your market edge through innovation.

5 things you need to know about what millennials are demanding from brands

Think about the social media storm that followed the Australian cricket ball-tampering scandal and the Cambridge Analytical data scandal. Brands need to work harder than ever to not only earn Millennials’ trust but to keep it.

Here are 4 tips on how you can turn your favourite hobby into a...

Some of the best business ideas start from a hobby and it’s easy to see why – you already like doing it, know a lot about it and are passionate about it, all of which are great ingredients for business success.

Why GDPR is not just a European IT issue and what it means for...

On the 25th May, the European Union (EU) brought into force the General Data Protection Regulation (GDPR), with the aim of harmonising data protection laws across Europe as well as giving greater protection to individuals. It is one of the biggest changes to data protection rules over the last two decades.

Why ICOs changed my mind about startup funding and how to master your pitch

Whether you’re looking to do an ICO or traditional funding, the mastery of being able to deliver a succinct, informative and compelling elevator pitch is essential to getting the right people interested in you.

Forget the hype, here’s why startups take more than just a 4-hour work week...

When Tim Ferriss first released his book and mantra The 4-Hour Workweek, I was inquisitive enough to buy the book and give it a...

When it comes to successful business leadership today’s soft skills are the hard skills

It will take more intuitive, fluid forms of leadership that can leverage the power of human connections and the ability to inspire and envision others. If you want to build anything great, you’re going to have to get it the hard way. 

4 keys to unlocking eCommerce SEO: what you need to get traffic flowing to...

These days the fight for online real estate is very crowded, and the beach front properties of the internet – aka page one of Google – are hard to come by. With 211 million pieces of online content being created every minute, it’s no wonder it’s hard to gain and keep the attention of consumers in 2018.

Here’s what you need to know about designing websites for the global market

A website serves as an interface between you and your customer or client. It serves as a means of interaction between your customer and your product. The only way to consistently sustain growth in your business is to make it global.

Here is why you should never really take no for an answer when it...

In the past, some people lectured me about being so determined that a solution must exist and for never taking no for an answer. In reality, though, conviction combined with unconventional thinking is the only way I have been able to find better ways of doing things.

Here are 5 great tips on growing your startup and being a successful entrepreneur...

Cashrewards has seen tremendous success in creating an entirely new industry in Australia, achieving spectacular growth in less than four years. The company has grown from nothing to a 50+ person company, with a 2% share of the total national online shopping market.

Here are 25 common cognitive biases and how you can leverage them in business

The psychology of business can be used in your favor no matter which side of the metaphorical negotiating table you are on.

How to get your back end in shape – successful online retailers need more...

Still waiting to see if this internet thing catches on? No, I didn’t think so. Obviously, the retail landscape has changed significantly in the...

The good, the bad and the ugly: here’s how automation will affect our social...

Social media automation revolves around automating repetitive and time-consuming social media tasks, allowing social media managers to work on other things that need human input and that have more direct impact on their companies’ wellbeing.

It’s time for businesses to be digitally ready for Single Touch Payroll (STP) and...

Payroll is a critical business function and now is the time for HR and Payroll managers to get ready for Single Touch Payroll (STP). STP compliance will be mandated from 1 July 2018 for “substantial businesses” (those with 20 or more employees as their headcount stands as at 1 April 2018).

What every small business owner needs to know about the rise of online marketing

Online marketing covers a set of powerful strategies and tools that can help you promote your business and services via the internet. Advertising, on the other hand, is only one of the many techniques that you can use to fulfill your online marketing goals.

Here are 5 ways how digital marketing will help your social enterprise change the...

The truth is most social enterprises are driven by a burning desire to change the world for the better – but that means you need to build awareness for your cause on a shoestring. Digital marketing, and social media in particular, is an incredible opportunity to do just that – but if you’re not doing it right, you could be flushing your hard-earned money down the toilet.
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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE