OPINIONS & ADVICE
Are you investing enough in your business’ frontline staff? Here’s why you should
We don't have any control over customers, but we can invest in our front line. When you focus on nurturing your staff, then everything else comes together and that in turn increases the chances of attracting and retaining customers.
5 key tips women in startups should keep in mind when seeking grants and...
Statistics show female entrepreneurs get awarded funding at a disproportionately smaller rate than their male peers, even though women who receive venture funding bring in 12% more revenue than male-owned tech companies and are likely to have greater success overall.
Here’s how to work with big retailers and not ruin your small business along...
Winning a contract with a major retailer as a SME is often a cause for celebration. Along with the prestige of being associated with a big brand, it can often mean a higher and more secure revenue stream. There are, however, a few downsides to dealing with a much bigger client, so you need to handle the relationship correctly so the advantages outweigh any negatives.
5 great tips to keep in mind on how to make the great leap...
Founder of Sharley Consulting and Co-Founder of personalised shopping app, Shop You, Emma Sharley made the switch from corporate to start up a few years ago. Emma shares her experience and her top five ways to seamlessly make the transition from corporate to running your own business.
Are you suffering from a severe case of Mondayitis? Here’s how to cure and...
Mondayitis. The Monday Blues. Manic Monday. Call it what you like, but that feeling of dread that sets in on a Sunday night is not a figment of your imagination. Mondayitis is very real, and while a mild case can result in a struggle to get out the door on time, extreme cases can result in not being able to get out of bed at all.
The damaging work-life balance myth – where exactly is Australia going wrong?
In fact, of the 38 OECD countries Australia was ranked 30th for work-life balance with 13.2% of our population working very long hours. That may not sound like much, but when you compare it to the 0.5% of the Netherlands, it puts things in perspective.
Social media success for SMEs: here are 3 key lessons I learnt from my...
My husband and I established Little Birdy & Me towards the end of 2016. We launched a laser cutting and engraving businesses, creating personalised...
What to know about the phenomenon that is data science, how women can excel...
The demand for data scientists today is already high with no signs of abating. At any given time, there are around 550 jobs advertised for data scientists in Australia on sites like SEEK and Indeed.
Welcome to the future of work: tech trends every service business should be watching
Services firms are finding themselves needing to adapt - or risk being left behind. Reacting to the situation, services leaders are designing new operating models that allow them to better connect, orchestrate and optimise their businesses.
Do you know how chatbots are changing what we know about customer experience?
Businesses are embracing advanced technology and artificial intelligence to improve production. AI has more benefits than just streamlined manufacturing, though. With the use of...
What you need to know about the far-reaching impact of the gig economy today
Businesses like Uber, Deliveroo and Airtasker are booming thanks to more and more people choosing to gain a second income. Some will pursue the gig economy as a full time option and a study predicted that by 2020, 43 percent of American workers would be independent contractors.
Here are 7 online business laws your e-commerce business needs to know today
Even businesses that conduct all their transactions online are not exempt from the law. With more companies looking to compete with giants like Amazon, there is a large retail market appearing on the Internet. The government is constantly enacting new laws and rules to adapt to the evolving environment.
Here’s what you need to know about the Australia-Asia startup connection
Asia used to be a great stopover destination when flying to Europe to get some shopping done or head to the beach, but times...
Geospatial data isn’t just for marketers, here’s why every business needs to have it
Across all industries, retail and marketing included, geospatial data can be just as influential and vital to success. It’s less commonly discussed, and not completely understood by many. Unlike location data, it involves the spatial and logistical information about a particular position, region or area.
How much should I spend on my brand, and when? A guide to branding...
It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much you should be spending?
Here’s what every startup owner needs to learn from Prospa and Unlockd’s failings
Two of Australia’s hottest startups were recently in the press for all of the wrong reasons.
What you need to know about how blockchain is changing capital raising
The blockchain takes the concept further, allowing companies to raise funds on the blockchain by issuing tokens, or crypto securities, of some value in the company or that provide utility.
Here’s a guide to how your business can achieve great customer retention (INFOGRAPHIC)
Many companies invest more money in customer acquisition as they perceive it to be a quick and effective way of generating profit. However, this opinion has been disproven by multiple studies which have shown that it is in fact customer retention, and acquisition, that lays the groundwork for long-term, sustainable growth.
In the age of Cambridge Analytica, whose responsibility is the safety of your data?
When the Cambridge Analytica data scandal broke, many jaws dropped in disbelief, people raced to close their online social media accounts, saying, ‘Never again!’
How to dispel the misconceptions of flexible work in your office and actually do...
In Australia, there’s a population of just under 25 million and of that there are 3.3 million women aged between 25-45 that are underemployed due to taking parental leave. They are struggling to return to work or have gainful employment due to the lack of flexibility.
