OPINIONS & ADVICE
Mobile pitfalls: why businesses need to go back to basics for successful mobile strategy
I would argue that a successful mobile strategy presents one of the biggest profit opportunities for Australian businesses, and it doesn’t take nearly the level of investment and resources as being on the cutting edge of tomorrow’s tech.
What does transitioning gender at work involve? One Australian executive’s story
If you’re not a transgender or gender diverse person, then you have work to do. If you don’t know much about the issues, get educated. Get educated and then help educate your peers. Advocate for change in your workplaces
The value of infographics in marketing and which style you should use for your...
Infographics are a nifty tool used by digital marketers to help share content, while increasing reader engagement. What was once a powerful tool has become essential to any marketing strategy...
7 tips every entrepreneur should know about raising capital for a second venture
Even if you have a strong track record of business success, sourcing funding that fits your needs and goals isn’t easy. Doubly so if you are already running a business that absorbs your attention around the clock. You simply don’t have the time to play games or make rookie errors.
3 things you should be doing right now to kickstart your digital marketing in...
For many industries, January is a slow period, where leads trickle to a halt, customers are on holidays and key stakeholders are ignoring their inboxes until February. But don’t despair - this is the perfect time to kickstart your digital marketing initiatives with some fantastic groundwork.
Why even start-ups, not just big corporations, should be running background checks
According to a 2018 report by the Association of Certified Fraud Examiners in the United States, smaller businesses were reported to lose almost twice as much per fraudulent scheme due to their lack of anti-fraud controls implemented.
Here are 4 mobile marketing tips that every Australian entrepreneur should know today
The question is not whether your business should be doing mobile marketing; it’s more about where you should start. Here are top four ideas to help get your business mobile-ready
What every business owner needs to understand about visual marketing in our digital age
It doesn't seem to matter how advanced the technology and marketing worlds become — there's always going to be a place for traditional advertisements too.
Australia’s employment landscape is changing, the gig economy is taking hold
According to the Australian Bureau of Statistics, about 2.5 million Australians are currently employed on a casual basis, reinforcing experts’ beliefs that this is not a passing fad but a global trend that is set to redefine the workforce.
Here are 3 great reasons to start a business in the online trading industry...
According to Jimmy, co-founder of the trading website BullMarketz.com, the trading and fintech industry is a great option for start-ups and also an industry that gets overlooked by many.
What my business has taught me about successfully engaging a remote workforce
With a remote workforce nationally, its important to promote inclusiveness and transparency, and technology plays a key role in enhancing communication and team cohesion.
Here are 5 ways how your business can use video to boost employee engagement
Considering millennials and Gen Zs will make up 50% of the global workforce by 2020, and already account for the highest consumers of video content – spending between 18 - 53 minutes a week watching videos – it makes sense for companies to communicate with them in a way they can relate to.
How colour psychology impacts your brand: is your business sleeping on its benefits?
99designs recently completed a study that reveals 65% of entrepreneurs are choosing their logo colours based purely on personal taste and preference, with around half doing little to no research on the wider implications of their brand colour choices.
Dispelling the myths of coworking spaces: 5 things you might hear but should never...
As the coworking market continues to cement itself as an institutional part of Australian culture, it is inevitable that naysayers will share ongoing scepticism of the industry. There will also be those that are looking to join a space but are hesitant because of perceptions attached to coworking.
How you should leverage customer relationships to grow your business
Digital giants like Amazon and Netflix have changed customer expectations dramatically. No matter the size of your business, standards have shifted, and consumers are demanding personalisation, choice, 24/7 responsiveness, and a good user experience from all of the brands they engage with, regardless of size.
10 lessons I learnt from founding 3 businesses and selling 2 of them, all...
Starting your own business is a huge sacrifice and investment. Here, Ronan Bray, shares his insights and advice to start you on the front foot.
What my business taught me about handling the struggles of running a startup
Having a startup is not what one may think, it’s not leaving at 4pm and having flexible hours, a ping pong table or long Friday lunches – it’s a lot of work, the constant struggle of aligning meetings with competing international time-zones, making hard decisions and being all in 100 per-cent.
Slow down, guys: crowdfunding may not be the capital raising answer for start-ups
Crowd sourced funding is not for everyone unless you're ready to behave like a public company. Pounding the pavement and selling your story to investors may be your best bet.
New report finds $83 billion funding gap for Australian small businesses—but most business owners...
Australian small and medium sized businesses (SMEs) are facing a “funding gap” of around $83 billion but the vast majority of business owners do not trust the Big Four banks to do the right thing, a new report says.
How strong is the Australia-Asia startup connection? What do we need to with it?
Looking beyond the sheer scale of China, or the crowded startup hubs of Hong Kong and Singapore, reveals a market that’s brimming with opportunity for Australia’s creatively minded entrepreneurs.
