OPINIONS & ADVICE

Whatever may be your personal opinion about whiteboard videos, one thing is for sure. And that is the fact that there is truly something hypnotic and fixing about whiteboard videos, especially a well-made one.

As more and more people adopt digital devices and go online, many criminals have moved away from in-person scams and petty crime and toward online scams and cybersecurity attacks. Seniors, unfortunately, have become a key target for many of these scammers.

Today, the video has become a vital part of every successful marketing strategy. And why wouldn’t it be? It helps companies promote the brand and showcase the overall message in front of the target audience.

Meanwhile, new Australian space companies have emerged in the early 2010s focusing on satellite-related services (such as the Internet of Things) and small launch vehicles, attracting over A$60 million of investor funding.

Little did you know, though, that amidst the plot twists and turns between the “Upside Down” and the ‘80s-era town of Hawkins, you can find inspiring nuggets of advice to spur on budding and seasoned entrepreneurs alike.

CEO and payroll expert Tracy Angwin at Australian Payroll Association – Australia’s leading network in payroll training, consulting and advisory for employers – has drawn on her experience in the industry to reveal the seven rules surrounding employee pay and entitlements that employers commonly break.

Testimonials are “earned” admirations from customers based on their use of a service or product from a particular brand. You have probably seen text-only testimonials on official company websites of different brands.

Think customers need to produce a receipt, or the original packaging, to return an item? Think again. Retailers might have developed bespoke returns policies that they require customers to adhere to, but leading parcel delivery service CouriersPlease (CP) has done all the research to find out specific rules around returns every retailer should know about.

In Australia, over 90% of workers’ compensation claims involving mental health conditions are linked to work related stress. The most common causes of work related stress are work pressure; workplace harassment or bullying; exposure to workplace or occupational violence; exposure to a traumatic event; vehicle accidents; being assaulted and sexual or racial harassment.

Any modern day business that is not incorporating some kind of video into its marketing campaigns is missing out on a very powerful element and a very significant audience.

The age of the explainer video has levelled the playing field, allowing SMEs with a little creativity to grab the attention of millions of people – a feat that was previously only achievable with the kind of marketing budgets that only large companies could afford.

Having launched 8 businesses, I’ve identified the things I think are most important for any founder to consider.

Three years, minimal staff one flagship product – that’s what it takes to have a global business in my experience.

Technology is advancing at a very fast pace nowadays. Every day, a new app or tool is developed to make a certain facet of our daily lives either easier or more enjoyable.

Our expectations of digital services have evolved as we shift to an "always-on" world. From the moment we wake up, we rely on technology to navigate our lives.

Getting a business credit card when you first start your venture helps separate your business and personal finances, which makes good financial sense. That, however, is just the beginning of how a business credit card can help you succeed.

As a global community, we’re facing a raft of social issues, that only seem to be increasing. As a corporate community, it’s our job to ensure we’re taking responsibility.

Fun fact: the most profitable are generally not the most ‘profit focused’. Why? Because they prioritise purpose over financial gain.

Digital advertising - and the ad tech that supports it - has in fact completely revolutionised the way that brands connect and communicate with potential customers.

For centuries, jobs have provided people with status and stability and a way of life. Overlying the pursuit of the permanent job was the notion that if you’re not in a job, you’re out of one. But times are changing fast.