OPINIONS & ADVICE
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Attract the right type of employees – how to convey your company culture in...
Company culture describes the workplace environment – including how employees work, interact and collaborate as well as the policies to which they adhere. Positive environments improve productivity and help businesses and employees earn more money.
Australian brands are missing out on extra revenue by not listening and engaging with...
The Australian Top 50 Brand Love List showed there are a lot of home-grown companies missing out on revenue dollars due to not listening and engaging with their customers on social media.
Here are seven quick hacks to help your small business rise higher this Easter
The festive period is a great opportunity for small businesses, across all industries, to use the long weekend to take stock, look ahead to the end of the financial year and get your small business hopping.
Here are four business lessons to learn from contemporary Australian edtech startups
On average, edtech startups will come with fantastically innovative ways of doing things, accomplishing things and ushering significant change.
What you need to know on how to detect and stop a non-malware (fileless)...
A non-malware attack is one in which an attacker uses existing software, allowed applications and authorised protocols to carry out malicious activities. Non-malware attacks are capable of gaining control of computers without downloading any malicious files, hence the name.
Why you should drop everything now and start personalising your company’s brand
At this point, you might be thinking: okay, but that’s Apple you’re talking about. My company is nowhere as big – and i don’t have the budget to be doing all these expensive branding activities.
Have a less than exciting role to fill? Here’s 5 ways to attract and...
Running a small business isn’t glamourous, and neither are many of the job roles you might be looking to fill. It can be tough to hire for a job that is less than exciting, especially when you’re trying to find great talent. Jobs that are perceived as boring or undesirable are less likely to attract the kind of qualified candidates that you have been able to find for other roles. But when your business is on the line, you need to get creative. Here are 5 ways to make a boring job attractive to the right people. Focus on the intangible benefits Many things can make a job more attractive, including the perks and benefits that go along with it. Try focusing on the intangibles that might make a person prefer this job over another.
7 tips every entrepreneur should know about raising capital for a second venture
Even if you have a strong track record of business success, sourcing funding that fits your needs and goals isn’t easy. Doubly so if you are already running a business that absorbs your attention around the clock. You simply don’t have the time to play games or make rookie errors.
Is this one simple ritual the key to success? Branson, Mandela and Edison all...
Everyone, regardless of their career path, should journal. Whether it’s Branson’s hastily scrawled notebook memos, Oprah’s gratitude-filled memoirs or Kahlo's art-strewn diaries, journaling is the reoccurring trait many successful people share.
Aussie startup GreaseBoss selected by leading US seed accelerator Y Combinator
We put together an effective solution within just a few months and today are launching GreaseBoss technology into the hands of equipment maintenance teams around the world to enable safer, smarter and more productive industrial operations
Step into the future – how to incorporate virtual reality tech into your marketing...
It offers an immersive environment for the users: and this is where everything else pales. Getting users completely immersed into your content creates a new experience, a new way of interacting with your message and brand.
Why do people work in better in different workspaces? How can you manage yours?
Research suggests that our workstations can play a huge role in how we feel emotionally and in turn how it affects our work productivity.
How public COVID-19 data is critical to helping businesses stabilise faster
In order to succeed, will need to take full advantage of internal and external data sources, while continuing to act on digital transformation initiatives with greater agility.
Looking to spread your wings beyond Australia? Why you should consider exporting to South...
Australia and South Korea enjoy a strong trade relationship, which has created exciting opportunities for Australian SMEs looking to expand in South Korean
Visual Domain shares 5 tips on how SMEs can win business from the big...
With Visual Domain, we found that we didn’t need a savvy sales or a marketing budget, we set out with a goal to make things easier for businesses and this ultimately meant breaking the video rulebook.
Here’s a guide to how your business can achieve great customer retention (INFOGRAPHIC)
Many companies invest more money in customer acquisition as they perceive it to be a quick and effective way of generating profit. However, this opinion has been disproven by multiple studies which have shown that it is in fact customer retention, and acquisition, that lays the groundwork for long-term, sustainable growth.
Why not having three months working capital in the bank is bad for your...
The Australian Bureau of Statistics states that 50% of all SME operations go out of business within three years and over 40% of these failures are due to poor cash management.
13 tips every budding entrepreneur should keep in mind to build a successful start-up
Just about everybody has a good business idea so why don’t they always happen? It is the fear of failure that stops us from following through with our ideas.
Here are four ways how consultants can improve your product development lifecycle
All industries bring new products to market – whether they be new product categories, markets, segments, or industries. But not every company gets it right.
Competition is stiff in digital marketing, here are 5 expert tips on how to...
Networking within your industry, befriending your competitors and working outside your skill-set and more top tips by digital and SEO expert Damian Papworth