Home OPINIONS & ADVICE
The good thing about writing emails directly to customers is that it allows you to have total control over what content you wish to share. It is then easy for you to personalize and customize them.
Throughout the past couple of years, we’ve seen a growing rollout of robotic and software-process automation systems. Major brands like Amazon have been at the forefront of adopting these new technologies.
Social media has changed the way people communicate with friends, the way we brand ourselves both professionally and personally, and the way consumers interact with businesses and service providers.
Some businesses still have a relatively basic approach when it comes to their online and mobile strategy and simply take their bricks and mortar experience and put that online.
Each of my varied roles – at Ford, Virigin, Optus, AMP and OFX - has taught me valuable lessons which I draw upon each day to both mine and my team’s benefit.
When Esha Oberoi launched Afea care services at 24, I had no idea of the depth of work ahead of me, or just how rewarding this industry could actually be. She had struggled with depression in my early twenties
It is indisputable that cloud computing has heralded a new era in IT, where small and medium sized businesses are now able to access and consume technology that has previously only been available to larger organisations.
Now more than ever your customers expect to be able to interact with you on social media like they do in person. So much so that it has become another channel for customer service.
Today, Kulani Kinis is still a bootstrapped business, but we’re on track to hit $1.5 to 2 million in annual revenue by June 2018. Our constantly growing list of customers include ASOS, Forever 21, and ModCloth, just to name a few.
It might come as a surprise, but 65% of start-ups fail due to co-founder conflict. That’s actually higher than the divorce rate in Australia. A business partnership can present a variety of difficulties however, it can also deliver great benefits.
With 95% of Laservision’s business now coming from exports, the company’s journey provides useful learnings for other small business owners in the arts and recreation sector which are trying to break into overseas markets.
The easiest way to promote your brand is to turn employees into brand ambassadors. You just need some planning and employee training to boost the brand awareness quickly and successfully.
One of the main conclusions I’ve reached from my research is that truly successful CEOs and business leaders approach their work as an infinite journey. These leaders understand success is infinite and unlimited.
While the core principles of influencer marketing are not new concepts to the advertising world, influencer marketing still holds distinct competitive advantages for those who enter the market early.
On the surface, messaging is simple. Yet when it comes to messaging customers, many businesses struggle to get it right.
In such a competitive industry you must be able to quickly increase sales and stand out from the crowd by embracing opportunities that exist in your business.
At this point, you might be thinking: okay, but that’s Apple you’re talking about. My company is nowhere as big – and i don’t have the budget to be doing all these expensive branding activities.
Despite the growing use of social media in our day-to-day life as a source for news and updates, many leaders have been slow on implementing social media in their personal and professional life. However, there are a number of issues leaders may encounter when joining
The mark of a visionary leader is someone who’s not swayed off track when thumbs up go swiftly south. Trying to remain popular can all too often stand in the way of being effective. If you want to leave a legacy, you have to be willing to take the heat.
Giving millennials everything they need is truly a challenging task. However, you get what you give. In case you’re an employer who’s looking to better stimulate his millennial employees, consider our tips with much care.