Home OPINIONS & ADVICE
Two of Australia’s hottest startups were recently in the press for all of the wrong reasons.
The blockchain takes the concept further, allowing companies to raise funds on the blockchain by issuing tokens, or crypto securities, of some value in the company or that provide utility.
Many companies invest more money in customer acquisition as they perceive it to be a quick and effective way of generating profit. However, this opinion has been disproven by multiple studies which have shown that it is in fact customer retention, and acquisition, that lays the groundwork for long-term, sustainable growth.
When the Cambridge Analytica data scandal broke, many jaws dropped in disbelief, people raced to close their online social media accounts, saying, ‘Never again!’
In Australia, there’s a population of just under 25 million and of that there are 3.3 million women aged between 25-45 that are underemployed due to taking parental leave. They are struggling to return to work or have gainful employment due to the lack of flexibility.
The ability to evaluate a business idea is a valuable skill that could not only save you time and money, preventing you from starting a non-viable business, but also help you understand how you can grow and scale the business once it's established.
With the rise in peer to peer business and the growth in the gig economy, it is unsurprising that the ATO is increasing its attention in this space. Just after the Federal budget was handed down, it updated its page on the sharing economy, signalling its intention to monitor this growing industry closely.
Appointing a board of directors is one rite of passage startups need to consider as they mature. Serial entrepreneur and Juggle Street founder David James offers advice on when to do it and how to appoint the right people.
Without good people supporting you, it's very difficult to scale and pursue every opportunity presented, whether that's through winning loyal customers who refer you to others, or maintaining your market edge through innovation.
Think about the social media storm that followed the Australian cricket ball-tampering scandal and the Cambridge Analytical data scandal. Brands need to work harder than ever to not only earn Millennials’ trust but to keep it.
Some of the best business ideas start from a hobby and it’s easy to see why – you already like doing it, know a lot about it and are passionate about it, all of which are great ingredients for business success.
On the 25th May, the European Union (EU) brought into force the General Data Protection Regulation (GDPR), with the aim of harmonising data protection laws across Europe as well as giving greater protection to individuals. It is one of the biggest changes to data protection rules over the last two decades.
Whether you’re looking to do an ICO or traditional funding, the mastery of being able to deliver a succinct, informative and compelling elevator pitch is essential to getting the right people interested in you.
When Tim Ferriss first released his book and mantra The 4-Hour Workweek, I was inquisitive enough to buy the book and give it a...
It will take more intuitive, fluid forms of leadership that can leverage the power of human connections and the ability to inspire and envision others. If you want to build anything great, you’re going to have to get it the hard way.
These days the fight for online real estate is very crowded, and the beach front properties of the internet – aka page one of Google – are hard to come by. With 211 million pieces of online content being created every minute, it’s no wonder it’s hard to gain and keep the attention of consumers in 2018.
A website serves as an interface between you and your customer or client. It serves as a means of interaction between your customer and your product. The only way to consistently sustain growth in your business is to make it global.
In the past, some people lectured me about being so determined that a solution must exist and for never taking no for an answer. In reality, though, conviction combined with unconventional thinking is the only way I have been able to find better ways of doing things.
Cashrewards has seen tremendous success in creating an entirely new industry in Australia, achieving spectacular growth in less than four years. The company has grown from nothing to a 50+ person company, with a 2% share of the total national online shopping market.
The psychology of business can be used in your favor no matter which side of the metaphorical negotiating table you are on.