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At WeWork, our primary focus is to provide a community to all of our members. Whilst we’re known for creating dynamic places for people to work, our true success comes from combining multiple factors that encourage interaction, incorporating community areas, social events and networking.
So it's a question of how do you bridge that gap, even in a technology business or digital business, with access to digital tools and a digital workforce? How do you bridge the old approach and the new approach?
Employee mentoring programs are an important aspect for companies to foster connections between junior and senior employees. Large, successful brands, such as Time Warner, General Electric, and Deloitte, run these type of programs to keep employees informed, engaged and happy.
So what happens when you’re CEO of a busy company who also has a dream of pursuing their ‘hobby’? How can you balance the two, be great at both and not burn out in the process?
The "suburban accountant" may be fine as far a plain personal tax return goes but when addressing the complexities of scaling an innovative business – a boutique startup accounting firm already in the space is likely to be the better route.
With that being said, collaboration marketing is an alternative way for brands both large and small to achieve their business goals by looking for smart ways to drive growth. That means, working with each other—and the key to this is looking for business synergy by creating win-win scenarios.
The new year is here, and digital marketing is more advanced and innovative than ever before. It is very likely that the strategies you used last year won’t be effective in 2019.
It is interesting how in the age of technology, and with the support of the technology, communication problems have increased, rather than reducing as you would expect. You may or may not be surprised, but this is also the case for the software development industry.
Successful businesses are often the most difficult to improve, but without constant progression, it is easy to reach a plateau. Knowing where to look may be difficult, but here are seven areas to consider.
Large Australian companies and institutions are infamously bad at paying smaller businesses on time. The Australian Competition and Consumer Commission reports that nearly three quarters of all invoices are paid late.
To create a feature-rich eCommerce store, the first step is to choose the right eCommerce development platform. Here's the comprehensive guide to picking a platform with a user-centric approach.
‘Knowledge is power’ as the old saying goes, and this could not be truer for businesses that export into international markets. Many clients I work...
It is becoming common place for companies to offer their employees free lunches, or at the very least, free snacks and drinks. It’s a trend that started popping up at tech giants like Google, Facebook and Twitter, but stories of the successes of these programs have spread and the idea seems to be taking off.
I would argue that a successful mobile strategy presents one of the biggest profit opportunities for Australian businesses, and it doesn’t take nearly the level of investment and resources as being on the cutting edge of tomorrow’s tech.
If you’re not a transgender or gender diverse person, then you have work to do. If you don’t know much about the issues, get educated. Get educated and then help educate your peers. Advocate for change in your workplaces
Infographics are a nifty tool used by digital marketers to help share content, while increasing reader engagement. What was once a powerful tool has become essential to any marketing strategy...
Even if you have a strong track record of business success, sourcing funding that fits your needs and goals isn’t easy. Doubly so if you are already running a business that absorbs your attention around the clock. You simply don’t have the time to play games or make rookie errors.
For many industries, January is a slow period, where leads trickle to a halt, customers are on holidays and key stakeholders are ignoring their inboxes until February. But don’t despair - this is the perfect time to kickstart your digital marketing initiatives with some fantastic groundwork.
According to a 2018 report by the Association of Certified Fraud Examiners in the United States, smaller businesses were reported to lose almost twice as much per fraudulent scheme due to their lack of anti-fraud controls implemented.
The question is not whether your business should be doing mobile marketing; it’s more about where you should start. Here are top four ideas to help get your business mobile-ready