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According to a 2018 report by the Association of Certified Fraud Examiners in the United States, smaller businesses were reported to lose almost twice as much per fraudulent scheme due to their lack of anti-fraud controls implemented.
The question is not whether your business should be doing mobile marketing; it’s more about where you should start. Here are top four ideas to help get your business mobile-ready
It doesn't seem to matter how advanced the technology and marketing worlds become — there's always going to be a place for traditional advertisements too.
According to the Australian Bureau of Statistics, about 2.5 million Australians are currently employed on a casual basis, reinforcing experts’ beliefs that this is not a passing fad but a global trend that is set to redefine the workforce.
According to Jimmy, co-founder of the trading website BullMarketz.com, the trading and fintech industry is a great option for start-ups and also an industry that gets overlooked by many.
With a remote workforce nationally, its important to promote inclusiveness and transparency, and technology plays a key role in enhancing communication and team cohesion.
Considering millennials and Gen Zs will make up 50% of the global workforce by 2020, and already account for the highest consumers of video content – spending between 18 - 53 minutes a week watching videos – it makes sense for companies to communicate with them in a way they can relate to.
99designs recently completed a study that reveals 65% of entrepreneurs are choosing their logo colours based purely on personal taste and preference, with around half doing little to no research on the wider implications of their brand colour choices.
As the coworking market continues to cement itself as an institutional part of Australian culture, it is inevitable that naysayers will share ongoing scepticism of the industry. There will also be those that are looking to join a space but are hesitant because of perceptions attached to coworking.
Digital giants like Amazon and Netflix have changed customer expectations dramatically. No matter the size of your business, standards have shifted, and consumers are demanding personalisation, choice, 24/7 responsiveness, and a good user experience from all of the brands they engage with, regardless of size.
Starting your own business is a huge sacrifice and investment. Here, Ronan Bray, shares his insights and advice to start you on the front foot.
Having a startup is not what one may think, it’s not leaving at 4pm and having flexible hours, a ping pong table or long Friday lunches – it’s a lot of work, the constant struggle of aligning meetings with competing international time-zones, making hard decisions and being all in 100 per-cent.
Crowd sourced funding is not for everyone unless you're ready to behave like a public company. Pounding the pavement and selling your story to investors may be your best bet.
New report finds $83 billion funding gap for Australian small businesses—but most business owners...
Australian small and medium sized businesses (SMEs) are facing a “funding gap” of around $83 billion but the vast majority of business owners do not trust the Big Four banks to do the right thing, a new report says.
Looking beyond the sheer scale of China, or the crowded startup hubs of Hong Kong and Singapore, reveals a market that’s brimming with opportunity for Australia’s creatively minded entrepreneurs.
We don't have any control over customers, but we can invest in our front line. When you focus on nurturing your staff, then everything else comes together and that in turn increases the chances of attracting and retaining customers.
Statistics show female entrepreneurs get awarded funding at a disproportionately smaller rate than their male peers, even though women who receive venture funding bring in 12% more revenue than male-owned tech companies and are likely to have greater success overall.
Winning a contract with a major retailer as a SME is often a cause for celebration. Along with the prestige of being associated with a big brand, it can often mean a higher and more secure revenue stream. There are, however, a few downsides to dealing with a much bigger client, so you need to handle the relationship correctly so the advantages outweigh any negatives.
Founder of Sharley Consulting and Co-Founder of personalised shopping app, Shop You, Emma Sharley made the switch from corporate to start up a few years ago. Emma shares her experience and her top five ways to seamlessly make the transition from corporate to running your own business.
Mondayitis. The Monday Blues. Manic Monday. Call it what you like, but that feeling of dread that sets in on a Sunday night is not a figment of your imagination. Mondayitis is very real, and while a mild case can result in a struggle to get out the door on time, extreme cases can result in not being able to get out of bed at all.