Home OPINIONS & ADVICE
Small businesses often have little to no reserve. For them, cash flow is an ongoing concern that needs to be managed directly. If you consider that cash flow is the lifeblood of any business, it is easy to see why it is not something you want left to chance.
Entrepreneurs have to be everything to everyone, we wear multiple hats every day and throughout the journey. As a lifelong entrepreneur, I have identified five key ingredients to launching a successful startup and staying the course.
The gig economy is no longer something people experiment with – it’s becoming a real career choice for Australian workers almost as quickly as it’s becoming a vital resource for businesses.
With over 500 million daily active users, Instagram’s power as a communication and brand building tool is undisputed. Yet without the ability to use links in captions, its full ecommerce potential has re-mained untapped. Until now.
With a finely-tuned and optimised email campaign, you can draw customers into the community of your business and build a reliable base of incoming traffic.
When you want to make communication more effective it’s time to look at SMS. This is a fast-direct way for your HR department to communicate with the employees, and it will bring positive changes to how your HR department works in 2018.
No Facebook. No Twitter. No YouTube. With stifling regulations around social media use, how can Australian businesses’ use social media to enter Chinese markets?
Cashflow, balance sheets, suppliers, pricing, budgets, accountants, cloud accounting, GST, as well as debits and credits; they are a complex string of systems and it’s important to cut a clear path through the jungle.
For businesses seeking to successfully navigate 2018 and embrace digital, strengthening your HR credentials could transform both your workplace and business performance. It’s time to take your HR into the twenty-first century.
Payroll is about to go through a significant legislative change on 1 July 2018, with the introduction of Single Touch Payroll (STP). This will apply to businesses with 20 or more employees first, whilst being optional for those that have 19 or less employees until 1 July 2019.
Growing up as a business is a bit like growing up as a person. While it’s fun to play and have a giggle, there comes a point where you have to mature to become the adult you want to be.
Bootstrapping any business is crazy ride - you’re cash-strapped, resource-constrained and constantly time poor. It requires creativity, innovation and occasional serendipity to walk a tightrope without the safety net of funding.
The best aspects of small business are often the first casualties during periods of growth. A strong customer focus, nimbleness, an ‘all-hands-on-deck’ approach and a culture of innovation are easily lost when you hire more people.
In the years to come, you can expect GPS technologies to do things you never imagined, especially when paired with gadgets associated with the Internet of Things (IoT).
We live in a world of room-cleaning robots and artificial-intelligence driven algorithms that sort inboxes after learning users’ habits. So, given all those impressive advancements, why do the news headlines suggest we aren’t making such great strides in the realm of cybersecurity?
Whether you decide to embark on your own PR implementation and campaigns or whether you decide to hire a PR consultant or agency depending on your budget.
So, if you want to create effective and powerful marketing strategies, developing a content plan is an absolute must. It is especially true for small businesses striving to overcome impressive competition on the market.
Innovation and creativity are essential elements of any successful business, and a well thought out working space plays an important role in facilitating these. However, there is more to creating an innovative work space than bright colours and open spaces.
Optus recently spoke with our SMB customer base, and found that 46 per cent of SMBs seek advice and expertise from other business owners, with a further 61 per cent saying they have experienced a time where they felt isolated.
The good thing about writing emails directly to customers is that it allows you to have total control over what content you wish to share. It is then easy for you to personalize and customize them.