OPINIONS & ADVICE Archives - Anthill Online
Thursday, May 25, 2017

OPINIONS & ADVICE

OPINIONS & ADVICE

Today’s ICT writers are more time-poor than ever before. Fewer journos are writing and editing more copy. So we strive to give them what they need: clear, concise and relevant text devoid of adjectives or any hint of marketing hype.

With 22.3% of students at Australian universities being international students, it’s important that they aren’t disregarded for employment, especially if they are receiving the same education as local students.

Instead of trying to create something from scratch, entrepreneurs and business owners can draw inspiration from tried and tested business models to shake up their industries with impressive results.

The good news is that the ability to lead through uncertainty is a learnable skill. In fact, it is perhaps the most important skill for leaders today to master. And the place to start is to become expert in managing ourselves.

Today the digital world provides many online marketing tools to help your business be visible. Here are 5 simple tips you can implement to help ramp up your online marketing.

All industries bring new products to market – whether they be new product categories, markets, segments, or industries. But not every company gets it right.

Who can justify having Australian businesses pay over $22 billion annually in payroll tax to the individual States for the sole reason that they are employing people?

While a focus on training Australians to fill our own labour market needs is important, skilled migrants are often best positioned to be educating the next generation of Australian workers

And when the move towards data-driven marketing is inexorable, it’s those who have hesitated to leverage data-driven practices that are getting left behind.

While webinar analytics are valuable in and of themselves, they become invaluable when delivered to a company’s marketing automation platform. For marketing automation, bigger data leads to greater visibility.

Exploiting a router in place costs ways less than intercepting a shipping truck in the middle of the night and is much more scalable. Attackers can now own the entire Internet.

It is my personal mission to help educate business owners, managers and marketers globally on digital and social media marketing, helping them make educated decisions when either employing an internal resource or engaging a 3rd party agency.

With that said, a mandatory mentorship program between the universities and startups would be a valuable concept to instill these “real world’ insights into the students.

By bringing a significant number of buyers together to approach the developer you’re able to help them by cutting out much of the legwork and the agent fees that would result from selling each block of land individually on the open market.

We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.

Starting any business can daunting and time-consuming, however, as an entrepreneur, you often find yourself working late (and sometimes, very early) to get your business off the ground.

Online marketing is pivotal to success in today’s business arena. The pillars of the online persona are social media, business websites, and blogs. Note that they must work hand in hand in order to spur maximum results.

Earlier this year, the Australian Association of National Advertisers ruled that From March 1st, any promoted social media content without the hashtag #ad will be considered a breach of the AANA Code of Ethics.

Growth hackers are people who accelerate growth within a company. They have decisive ideas about growth, virality and the success of a product or company that are needed to bring the company to the front and center of the public.

At the end of the day, business partnerships may be hard work but they are also a blessing. It can be comforting when there’s another person as invested in the success of the business as you are, who’s willing to work hard to make the vision a reality.

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Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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This Four Page Digital Marketing Strategy was devised by James Tuckerman for clients of his training programs. It is a simple checklist to teach and reinforce the four stages of his Loop Digital Marketing Methodology.