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A guide to internet security for seniors in Australia: 5 tips for common threats...

As more and more people adopt digital devices and go online, many criminals have moved away from in-person scams and petty crime and toward online scams and cybersecurity attacks. Seniors, unfortunately, have become a key target for many of these scammers.
corporate video script, video marketing, explainer video

Here are 4 key tips to keep in mind on how to write a...

Today, the video has become a vital part of every successful marketing strategy. And why wouldn’t it be? It helps companies promote the brand and showcase the overall message in front of the target audience.

To the stars and beyond: What you need to know about the future of...

Meanwhile, new Australian space companies have emerged in the early 2010s focusing on satellite-related services (such as the Internet of Things) and small launch vehicles, attracting over A$60 million of investor funding.

Here’s inspiring entrepreneurial advice from the peculiar characters of Stranger Things

Little did you know, though, that amidst the plot twists and turns between the “Upside Down” and the ‘80s-era town of Hawkins, you can find inspiring nuggets of advice to spur on budding and seasoned entrepreneurs alike.

Don’t get caught offside! Australia’s payroll industry body has revealed the 7 pay rules...

CEO and payroll expert Tracy Angwin at Australian Payroll Association – Australia’s leading network in payroll training, consulting and advisory for employers – has drawn on her experience in the industry to reveal the seven rules surrounding employee pay and entitlements that employers commonly break.
customer testimonial, testimonial video, video marketing, video, testimonial

Looking to share your customer stories? Here’s how to create a great customer testimonial...

Testimonials are “earned” admirations from customers based on their use of a service or product from a particular brand. You have probably seen text-only testimonials on official company websites of different brands.

Do you know your customer’s rights when they return an item? Here are 8...

Think customers need to produce a receipt, or the original packaging, to return an item? Think again. Retailers might have developed bespoke returns policies that they require customers to adhere to, but leading parcel delivery service CouriersPlease (CP) has done all the research to find out specific rules around returns every retailer should know about.

Why focusing on employee wellness is good for business and how to create a...

In Australia, over 90% of workers’ compensation claims involving mental health conditions are linked to work related stress. The most common causes of work related stress are work pressure; workplace harassment or bullying; exposure to workplace or occupational violence; exposure to a traumatic event; vehicle accidents; being assaulted and sexual or racial harassment.
video, marketing, video marketing

Video Marketing 101: Here are 5 secrets every business should know [VIDEO]

Any modern day business that is not incorporating some kind of video into its marketing campaigns is missing out on a very powerful element and a very significant audience.

What is an explainer video and why does your business need one? [VIDEO]

The age of the explainer video has levelled the playing field, allowing SMEs with a little creativity to grab the attention of millions of people – a feat that was previously only achievable with the kind of marketing budgets that only large companies could afford.

Here are 7 things you need to know before launching a business… from someone...

Having launched 8 businesses, I’ve identified the things I think are most important for any founder to consider.

Licence to sell: This is the secret to scaling globally in a matter of...

Three years, minimal staff one flagship product – that’s what it takes to have a global business in my experience.

Are you in the aged care business? Here are technology tips for caregivers and...

Technology is advancing at a very fast pace nowadays. Every day, a new app or tool is developed to make a certain facet of our daily lives either easier or more enjoyable.

How can digital services keep up with customer expectations in this new “always on”...

Our expectations of digital services have evolved as we shift to an "always-on" world. From the moment we wake up, we rely on technology to navigate our lives.

Looking to take the next step? How to use a business credit card to...

Getting a business credit card when you first start your venture helps separate your business and personal finances, which makes good financial sense. That, however, is just the beginning of how a business credit card can help you succeed.

Is corporate social responsibility (CSR) the new bottom line? Here’s why I think it...

As a global community, we’re facing a raft of social issues, that only seem to be increasing. As a corporate community, it’s our job to ensure we’re taking responsibility.

The purpose over profit paradox: 5 tips to implement a purpose-fueled culture

Fun fact: the most profitable are generally not the most ‘profit focused’. Why? Because they prioritise purpose over financial gain.

Ad tech across APAC is a complex, fast-growing industry. What does its future hold?

Digital advertising - and the ad tech that supports it - has in fact completely revolutionised the way that brands connect and communicate with potential customers.

Is the job dead? What lies ahead for us in the future of work?...

For centuries, jobs have provided people with status and stability and a way of life. Overlying the pursuit of the permanent job was the notion that if you’re not in a job, you’re out of one. But times are changing fast.

How to lead a team: these are the 5 qualities every successful CEO needs...

Leadership is a topic often spoken about but rarely perfected. Anyone at the helm of a business wants to be a great leader, but often the day-to-day challenges, fears and intricacies of running a business can distract from what it means to really lead a team.

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