OPINIONS & ADVICE
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How ESG initiatives impact business value
Organisations across the board are increasingly looking at their corporate responsibility and the benefits that come from taking a position on environment, social and [corporate] governance (ESG).
Ultimate guide to offline and online customer engagement
Every business owner understands the importance of the customer experience. Creating a consistent, reliable customer experience can build trust and loyalty, which helps your business reach success in the long run.
Smartphone to smart business: Text is changing business-to-consumer kinship
Every so often, an event, trend or innovation comes along that revolutionises the way businesses and consumers interact.
How small businesses can create brand consistency online and offline
Given many small business retailers across Australia are preparing to reopen their physical stores as lockdowns look to soon be lifted by the end of the year, it’s important to have a consistent look across your physical marketing materials and your website, emails and digital communications.
8 factors that influence the cost of residential and commercial painting
It's critical to understand how commercial painting expenses are determined to comprehend why project costs vary from one project to the next.
Solving the Aussie markets’ talent shortage
For jobs in diverse areas such as teaching, mechanics, software programming and development and construction – there simply aren’t enough qualified professionals to account for demand.
How the prevalent COVID-19 pandemic helped the service sector break the internet
As little as 15 years ago, the idea of buying clothes online was stressful and confusing. How would you try them on? How would you return them if they didn’t fit? What if the photos didn’t truly reflect the product?
Rising prices fail to dampen enthusiasm for online shopping
Although in the early days of the internet, shoppers were often lured online by the promise of savings, that is no longer the main attraction of e-commerce.
Is there really a ‘Great Resignation’?
The ‘Great Resignation’ and ‘The Turnover Tsunami’ are two terms to describe how the Pandemic has resulted in a wave of resignations or intentions to resign like ‘nothing we’ve ever experienced in our lifetime’.
How to re-engage the forgotten workforce
In recent years, companies have narrowed their attention to managing remote or hybrid workforces — looking at mitigating burnout from long hours, the ergonomics of work-from-home setups, video conferencing fatigue.
Trends for the changing workplace in 2022
The COVID-19 pandemic has fundamentally changed us; made us question our values and re-evaluate what’s important to us.
Why businesses need to apply child’s play
How many times over the past week have you read, seen or heard the words “The Great Resignation”? Employee engagement is at an all time low, people are tired and people are walking out.
A cyber-attack on FlexBooker compromised the personal data of Bunning’s clients
In December of 2021, the third-party software firm suffered a cyber-security breach that led to the information of 3.7 million customers being exposed, and last week Bunnings was forced to warn its customers of the incident.
The conventional work to office is dead, long live the flexible workplace
Companies have come to embrace hybrid work as a permanent fixture of Australia’s future professional landscape. But reengaging a workforce in 2022 after almost two years of turbulence remains a key challenge.
The coming reckoning: Showing Return On Investment from threat intelligence
Threat intelligence has been a part of cyber defense processes in the private sector for nearly a decade now. Many threat intelligence teams were initially composed of classically trained intel operators from the public sector, where they focused on gathering data to thwart national security threats.
How to grow your business during Omicron: B2B sales and marketing tips
With the latest COVID Omicron wave, hitting us hard this new year, it has proven that the pandemic is far from over. Through this uncertainty, businesses need to continue to adapt and persevere, and there is also opportunity for businesses to innovate in ways they never have before.
Top graphic design trends to help your business stand out in 2022
Design tells you a lot about the state of the world—what people are craving, feeling and caring about in light of the challenges or positives they have recently experienced.
Making the contactless payments revolution work for your small business
Cash flow is the lifeblood of small businesses. Unfortunately, however, Australian payment times are among the slowest in the world according to the Australian Small Business and Family Enterprise Ombudsman (ASBFEO).
Worried about your business being hacked? Here’s everything you need to know
Start-ups are filled with some of the most skilled and computer-literate people on the planet. However, don’t rest easy on your tech-savvy laurels, because it’s this false sense of cyber security that hackers are keen to exploit.
Five questions CMOs should ask in 2022
The truth is, just one of these would be enough to change how businesses and CMOs navigate their plans for the next year.