Blogs
When is it good to be made redundant? When you’re a business owner!
Redundancy is rarely a word you want to hear. However, for business owners, it should be considered a word of great positivity. Being redundant in your business means you are free from dependency; in fact, plain free. Think of all the inane tasks we do because we think we are the only one that can do them “properly”. Yet, most tasks can be delegated; it’s just our ego that often gets in the way of being free of them.
Wanted: Outgoing entrepreneurial types with a desire to learn while doing (and a passion for coffee)
Anthill incubator company 100coffees is seeking outgoing entrepreneurial-types with a desire to join a nascent venture and learn the most important startup skill of all…
Who’s in this year’s 30under30?
On Wednesday, applications will close for Anthill’s 2011 30under30 awards. Given the high number of polite and cautiously curious enquiries we’ve received so far, about the types and volume of entries for this year’s program, we decided to offer the following sneak preview.
Break up? Yes, BREAK UP! The chance for banks to do something right
Across the globe, banks are challenged to lower the interchange fees they charge on debit cards, which give consumers convenient and inexpensive access to their money. In Canada and New Zealand, the debit card interchange fee is zero. Why has EFTPOS Payments Australia Limited (EPAL), which represents the banks and big retailers and processes two billion transactions per year, announced an increase of the interchange fee? Why raise the cost of EFTPOS transactions by 10 cents for all acquirers and merchants except Woolworths and Coles?
How to succeed online… create a strong ‘off-line’ presence
In recent years, I have been involved in assisting entrepreneurs with establishing strong online presence. Both our research and the projects that we have carried out for our clients strongly suggest that the very critical factor for online success is usually (though not always)… a strong offline presence!
Want to be part of an Anthill led trade mission to Silicon Valley? (Or is this an exercise in folly?)
Last Friday, at the Anthill incubator, the suggestion was posed, “Why doesn’t Anthill coordinate a trade-mission to Silicon Valley?” It sounded like a great idea. We have plenty of contacts. It’s a worthy cause. But how would we make it happen?
Do events deliver customers or just good vibes? [Should events really be part of your marketing strategy?]
I am often asked to put together events for clients, and despite all my best efforts to suggest alternate activities, they insist I go ahead. When my concerns come to the fore, they then say, “The ROI on that wasn’t great,” or my favourite, “We didn’t get many people, what went wrong?” And one thing I have learnt is that clients really don’t like to hear, “I told you so.”
Daily Deals: madness or mastermind marketing? A hair-raising case study
A Melbourne hairdressing salon was in dire need of a quick, low-cost marketing plan. Although the daily deals phenomenon is still new and coming of age, Jo Macdermott decided to take a punt on the online discount model as a quick way to boost sales. As she reveals here, the final results surprised even her.
What makes a good business incubator? Ask Yoda.
What makes a good business incubator? While access to the internet, clean bathrooms and top-notch meeting areas are all important, here are my three ‘concepts’ for creating a collegial working environment for fast-growth SMEs.
Do you really want to stuff up your LinkedIn profile? Here’s some advice: don’t stuff it with keywords.
There’s a really annoying trend that seems to have emerged lately where people have stuffed their LinkedIn profiles full of keywords — kind of like the early black hat cowboy days of SEO. Keyword stuffing makes you look desperate for attention. If everyone does this it becomes a race to the bottom to get up to the top.
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