Blogs
The customer is always right, except when we say they’re wrong!
When we last left Mr 1% Spend, he was asking some tough finance and tech accountability questions of bemused Sydney business manager “George” and his increasingly exasperated cohorts. Today, the story reaches its climax as the author questions whether spending $15,000 to upgrade Microsoft Office is the most intelligent use of company funds.
Diary of an entrepreneur raising capital: Hasta la vista, baby!
With his capital raising process fast approaching its climax, Steve Sherlock offers up what he think he did right and wrong over the past three-months of capital seeking (and writing about it in this series).
Newsflash: Twitter is just like real life
Rightly or wrongly, we hold sports stars, politicians and other prominent figures to a high standard of behaviour because they enjoy a position of influence and leadership. So, if social media is in fact considered part of the media, then should we hold leaders in the ‘social’ media to the same high standards of behaviour?
How to win Coles Egg Racer game. Prepare for a beat-up!
The app is a rare example of an Aussie brand developing a promotion exclusively for iPhone users. I’m talking about the development of an actual application, rather than the increasingly passe trend of giving an iPhone away as a prize. Or, strangely, giving iPhone users free access to Twitter and making a big fuss about it.
Rebuttal: PR is More Than Cocaine and Hookers (Most of the Time)
‘Add value. Be a real human being.’ It sounds simple, and it probably is if you’re a one woman band flogging a set of steak knives. But what if you are an organisation with a small army of people who actually speak to customers each day?
This should hang on every entrepreneur’s wall
From the wonderfully verdant mind of entrepreneurial illustrator Hugh MacLeod, author of Ignore Everybody (listed among Amazon’s Top 10 Editor’s Picks for Best Business Books 2009), comes this print worthy of hanging on any entrepreneur’s wall.
New basin-toilet design combines water saving and aesthetic style
The award winning W+W is an L-shaped single unit toilet sink all-in-one system with a stunning minimalist design. Developed by the Roca Innovation Lab and designed by Gabriele and Oscar Buratti.
Why PR is a pointless waste of time
I’ve never been a fan of the whole PR thing — I’ve seen so many people sink time, effort and money into PR and then see no real ROI from it. And don’t even start with that “brand awareness” crap.
I need a server! And other fear-based business purchases.
Picture this. You are at a party. You casually mention a problem you’ve had with your computer. Before you know it, someone you barely know creeps up and whispers the words “you need a server” and then disappears before they ever really showed up.
You are left confused and on your own with those words ringing in your ear.
Innovation sometimes requires us to risk being seen in our underwear
I have come to realise that innovation and creativity are rarely about killer ideas, but more often connected to a cycle of trying, learning and adapting. Big companies don’t always reward this process. It is often about getting it right, which doesn’t bode well for allowing space to try, fail and try once again. Take our recent “Undies Monday” promotion…
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