Blogs
Cloud computing is cool… until you’re caught with your pants down
Just how do you guarantee your security, whatever you deem it to be, when you are “in the cloud”? Well, unlike actually being in a plane and in the clouds, security and safety is up to you. A seat belt, a sick bag and the foetal position won’t help you. If you want it secure, secure it yourself.
Shareholders want environmental sustainability, but are the Boards listening?
Over one hundred climate and energy-focused shareholder proposals have been put before shareholders of 88 U.S. and Canadian companies in 2010. Interestingly, this phenomenon has yet to rise to the top of shareholder concerns in Australia. 2011 would be a good year to change this.
Did Anthill’s “sponsored message from the future” outrage or delight you? [Case Study: pURLs]
Last week, Anthill emailed a ‘sponsored satirical message from the future’ to 9,000 members of its 14,000-strong eNewsletter database. The message informed recipients of their success winning a fictional award from the year 2012. Responses were mixed, ranging from “This is hilarious and very clever!” to “I WOULD PREFER NOT TO RECEIVE THIS CRAP!” So, is Anthill likely to run a campaign like this again?
Try a MAFTA with your Laksa: Malaysia’s exciting economic future
Many Australians may view Malaysia as a tourist spot or source of some seriously hot curries, but there’s much more to the story. In fact, the relationship between the two nations goes back decades, says Tim Harcourt, and as the Malaysian economy accelerates, Australia will continue to play an important role in its development.
So, you have 300 contacts on LinkedIn. Well, I’m not impressed.
I was at an event the other day when I met a very smart, respected, and likeable business owner, named Ron. We got to discussing LinkedIn, and I asked him how many connections he had. He mentioned he had around 300, and then went on to proudly proclaim that he knew “all of them personally, save three or four”. That’s great for taking care of your existing customers, I thought, but what about attracting new ones?
Want Anthill to sell your products and services? [What is Antmart]
With this sister-site almost live, we’re now seeking progressive companies to partner with. Would you like Anthill to sell your products and services using this new sales model?
Will the NBN simply involve one monopoly supplanting another?
The establishment of an NBN, as currently proposed, creates a legitimate concern: will Australia supplant one great big monopoly with another great big monopoly? If the controlling body of the NBN displays monopolistic tendencies in pricing and management (which it may have to do given the proposed level of investment), then what benefits will we really be creating?
Is it rude to use Facebook as a lead generation tool?
I have lost count of the number of times my friends, colleagues, and business partners have made the statement, “Facebook is personal. It is not for B2B! Try LinkedIn.” I understand their sentiment. Since its inception, Facebook has always been an intimate space reserved for friends and family, or very close professional associates. But it doesn’t have to be that way.
With the NBN, deregulation begins now
The National Broadband Network has been heralded as a groundbreaking advance but has also raised concerns that it will create just another monopoly. In this first of two parts, Tony Simmons argues that the NBN can at last bring to Australian telecommunications a genuine opportunity for competition and growth… provided we learn from past.
Ignore crowds. Focus on tribes.
If you listen to most marketing experts today, you could be easily forgiven for getting lost in the vast number of social media channels and options. The most popular tactic of late has involved harnessing the power of crowds, often called ‘crowdsourcing’. But consider the merits, or limits, of a crowd – defined by most dictionaries as “a collection of people.”
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