Smart 100 2012
Tailored Artworks (SMART 100)
Following my 23 years in graphic design and illustration, I was searching for something new but not alien to my background. An interior designer friend suggested I study at her school to learn interior decorating and thus create artworks for designers based upon the rules of interior design. I did this and later the colour psychology course and from this I started the business.
Utilibill Cloud-enabled Platform for Converged Telco and Utilities (SMART 100)
Several Telco customers approached us wanting to offer electricity to their retail customers. They recognised our business system provided the foundation of all they needed to run both their electricity and Telco business in one single sign-on cloud-based SaaS system. Our clients identified the opportunity for us. We worked interactively with them to make this come to life.
Cubic Promote: Custom-made Promotional Products (SMART 100)
Clients were unable to select from a promotional flash drive product that best suited their particular needs. In our quest to provide clients with a product that meets their needs specifically, we expanded the capability of our team members to include custom tooling as well as design capabilities to create a flash drive that can be customised in shape.
Location-aware app for property hunters claims second place in 2012's SMART 100
iProperty.com is an application developed by Melbourne native Shaun di Gregorio as an alternative to cumbersome classified searches that force one to narrow down listings by location. Instead, it builds around the concept of location itself. For that, the user-friendly, one-of-a-kind app has been granted the title to the runner-up spot in this year's SMART 100.
Start-up & Go (SMART 100)
As a digital solutions company, we noticed several similarities in our clients' requirements even when they belonged to different industry sectors. They had full-service agency needs, needed to be trained and had comprehensive delivery requirements but low budgets. We built a service package from scratch that could provide all these services but in a process-driven system at a price that they could afford.
Biotechnix Diesel System (SMART 100)
We were working with a new water-enhancing technology and discovered it also had an effect on the structure of other liquids. This research led to early trials on the effect of putting diesel fuel through the same enhancing process. The far-reaching implications of improving engine efficiency and reducing pollution from diesel fuel were game-changing and so Biotechnix Australia was formed in partnership with the technology inventors.
Insect Lovers Edible Insect Pack (SMART 100)
I was looking for an unusual promotional item to sell at a pet and animal expo. While watching Man vs. Wild I suddenly had some inspiration: what if I could make eating bugs not as gross! So I took something really unfamiliar (the bugs) and put them in products that people love to eat. The products were so popular we decided to make them part of our regular range.
Befree Bookkeeping & Accounting Service (SMART 100)
We got sick of having to charge our clients for fixing work that was already paid for and having to justify our fees to our clients for this work. The majority of bookkeepers weren't qualified and hence did not understand accounting and yet charged high rates based on experience. We realised we could offer the same services with better qualified staff at lower rates by moving accounting functions offshore.
