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Smart 100 2012

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TouchPoint (SMART 100)

SEWater has been replacing old septic tanks on properties in sensitive areas with Pressure Sewer Units for 10 years. These units come standard with localised alarming to let property owners know there is a problem with the sewer pump. After a power outage in a small regional town caused the entire town to be woken at 4am by 100 units all flashing and alarming, our staff believed we needed to find a way to monitor and control the pumps from our office.

Bankruptcy and Insolvency (SMART 100)

I discovered that there was a way of giving people who experienced financial difficulty a way to declare bankrupt, to become annulled from bankruptcy within six months. However the "innovation" is giving the client their life back and a clear credit rating as if the bankruptcy never happened or existed in the first place.

Utilibill Cloud-enabled Platform for Converged Telco and Utilities (SMART 100)

Several Telco customers approached us wanting to offer electricity to their retail customers. They recognised our business system provided the foundation of all they needed to run both their electricity and Telco business in one single sign-on cloud-based SaaS system. Our clients identified the opportunity for us. We worked interactively with them to make this come to life.

Boutique Growth Solutions (SMART 100)

A media executive, having sold his media agency to a global conglomerate, and a senior marketing executive from a multinational FMCG organisation saw an opportunity to add an innovative, aligned service to the marketing services industry. Tired of advertising "guff", the founders take a portion of risk in a business for whom they work and therefore focus first and foremost on the most effective client outcomes. (SMART 100)

MOB created, which quickly became WordPress for the Augmented Reality industry. This helps publishers ensure they're not left behind by the mobile AR and Augmented Web revolution and makes it easy for you to create AR in minutes with no development required.

Blurb Maker (SMART 100)

Over a period of some 10 years, I wrote sales copy for product vendors. I saw that most vendors require professional quality copy, but don't have the budget for it. Instead, they write it themselves or don't use copy at all. In late 2010, I came up with an idea for automating the creation of property descriptions for real estate agents and vehicle sales copy for car dealers.


Our Operations team wanted to become more proactive with leak detection from our water main network in order to a) minimise non-revenue water; b) minimise customer disruptions/frustration; c) minimise repair/reinstatement costs for water main bursts; and d) gain greater understanding of the water network (i.e. make it smarter).

Buffed (SMART 100)

We, like many others, were concerned with the level of unemployment but curious as to why all the focus was on job creation. We were keen to build a model that created small business that could foster the entrepreneurial spirit that many individuals have that are currently unemployed or underemployed often for reasons outside their control. Why not shoe shining? (SMART 100)

I realised that the Internet held the key to solving the greatest daily challenge of the $7 trillion construction industry: getting paid. Whilst many licensed accounting and invoicing systems are available to the industry, none of these connect parties in a meaningful way. And although there are a growing number of online systems available to facilitate project collaboration, these focus on document control and file sharing rather than financial management.

Get Me Online (SMART 100)

Searchwords’ Get Me Online innovation came to life when the founders saw the struggle for small businesses to move online. Websites are the cornerstone of the Internet but before Searchwords website development posed a time-consuming and costly problem for SMEs. Searchwords’ founders were itching to remove the costly frustration and solve the problem, giving every business a chance to participate online and get their business online quickly, cheaply and without requiring any technical knowledge. (SMART 100)

The group saw tremendous and untapped potential in enhancing the real estate search experience. With the sprouting growth of iPad users, the group embarked on developing an app that gives property buyers a new platform to search for properties with greater ease.

Employee Attachment Inventory (SMART 100)

Anthony Sork, an employee engagement expert, detected a gaping hole in the market for a product that could help businesses save hundreds of thousands of dollars in staff turnover costs. Having spent a great deal of his career having conversations with HR/Recruiters/Hiring Managers, Anthony recognised that no one was paying any attention to the bonds new employees were forming with an organisation, and how this honeymoon period of three months would set the resting point for how much effort the employee was likely to put in after they passed probation.

BuyReply (SMART 100)

Brad realised there was no way to buy anything directly off of TV without requiring an app download or anything similar, so he set out to create BuyReply which would enable merchants to sell products across any broadcast medium without needing an app. Five months later, our team is four weeks away from launching a world-first, patent-pending platform that enables this.

Little Space Heroes – Virtual Universe (SMART 100)

A team of ex-Disney and ex-games industry veterans decided to create the best virtual world for kids. Our startup is the fastest-growing games company in Australia, growing from five people in Jan 2011 to over 20 people now, and we’re now taking our story to mobile platforms and brand franchise extensions.

in2loyalty Mobile Loyalty Card (SMART 100)

in2loyalty initially came to life when I was at my local fruit grocer and they offered me a paper stamp loyalty card. Every week I shop there and as I don't carry a purse or wallet, every week I would forget my card and miss out on getting the rewards. As I always have my phone on me, I thought, wouldn't it be great if the stamp card was on my phone? Then I would never forget it, and would always receive the rewards.

ENEdropp (SMART 100)

As we all get old, cataracts is an issue most of us will see. Applying the correct prescribed drop dosage is important for the healing process. After interviewing some patients at the hospital and observing my grandparents, I found that there were numerous hurdles to applying a compliant dosage of eye drop with the conventional packaging. I then set out to design ENEdropp.

Straight Through Processing (SMART 100)

We noticed how many clients who applied with us and who were eligible for an advance did not proceed with finalising their loan because of reluctance to have their payroll officer called, as well as the time it took to compile and send documentation, and delays due to payroll officers being unavailable. We thought we could streamline this process using highly advanced mathematics and software.

Recruitment Coach (SMART 100)

Businesses’ biggest complaints were that they were sick of the quick turnover they faced from agency-found employees, as well as the high costs. Paula decided to fill the gap with an innovative recruitment/HR business, where business owners could talk to business owners through a franchised delivery model.

Rocksolver Software for Sustainable Construction (SMART 100)

I was building a house in Tassie, partly from the rock rubble lying around the building site. Packing irregular shapes together to form a nice-looking regular structure was hard work and I thought, "A computer can do this." I realised that as well as solving an intellectual problem, the software would enable the use of a local resource, unprocessed quarried rock, which is about 10% of the price and its production results in just 10% of the greenhouse gas emissions compared to manufactured and processed masonry material like concrete, brick and dimension stone. So, great for sustainable development.

Befree Bookkeeping & Accounting Service (SMART 100)

We got sick of having to charge our clients for fixing work that was already paid for and having to justify our fees to our clients for this work. The majority of bookkeepers weren't qualified and hence did not understand accounting and yet charged high rates based on experience. We realised we could offer the same services with better qualified staff at lower rates by moving accounting functions offshore.


Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.


Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.


New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...