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Smart 100 2012

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Scrubba Wash Bag (SMART 100)

Ashley Newland was preparing for a trip to climb Mt. Kilimanjaro. He realised that with all his cold weather and camping gear he would only be able to take a few changes of clothing and would have to wash them regularly. While waterproof bags can be used to soak clothing, they lack efficiency. It was then that he had the revelation that washboards have been around for centuries and they work!

Microcell Arrays (SMART 100)

We realised that we could not track the position of certain types of biological cells for more then one hour without losing sight of them under the microscope. The research that was being conducted relied on infecting a specific cell then waiting for 3-5 days to see if the cell was infected, died, divided or nothing happened. Microcell Arrays allows the cells to be placed under a microscope multiple times over multiple days and you know exactly which cells you are tracking without having to rely on assumptions and statistics.

iasset.com (SMART 100)

The purpose of this innovation is to change the way channels to market (supply chains) work to give everyone in the channel -- Manufacturer, Distributor, Reseller or End User -- equal access to a single source of truth (think Facebook for channels).

Tibouchina Fantasy Flowers (SMART 100)

A dedicated plant breeder in Queensland joined forces with horticultural marketing company. Over 20 years in the making, Tibouchina Fantasy Flowers Collection represents true innovation in horticulture. An investment of passion, time and energy coupled with breakthrough pollination and propagation techniques have delivered one of most successful plant collections seen in modern times.

DriftProof Sprayer (SMART 100)

Technigro CEO Nick Bloor realised that traditional commercial boom sprayers -- which are unuseable in even moderate winds -- created a lack of predictability for when our spraying activities could be carried out and, ergo, a lack of predictability for our clients. He therefore put the challenge to Technigro's R&D department to develop a solution that would allow spraying to be undertaken in all kinds of weather conditions, and thus make it easier to let clients know when work would be carried out.

PaperAct Electronic Filing Cabinet (SMART 100)

Document filing practices (physical and electronic) don’t take into account the current need of consolidating all your online and offline filing systems. Businesses are “forced” to use and maintain separate filing systems while spending wasted hours in searching for files and documents. PaperAct incorporates your paper documents, important e-mails, attachments and faxes, securely filing all your documents so you never have to waste time or money searching through filing cabinets again.

Pearl Recruitment Group (SMART 100)

I came to realisation that not all recruitment agencies needed to be the same. There was in fact a demand for very responsive and customer-focused recruiters to provide an open-book service. We place a high emphasis on quality and service standards. We employ only the best, most eager young professionals and set the standards for their account management. Our managers remain hands on and lean by example.

Baby Ink (SMART 100)

The founder of Baby Ink, Melinda Weaver, had children and noticed an opportunity in the market for a keepsake product that is easily accessible, easy to use and affordable. Not wanting to use ink or an unsafe product for a baby, the need for a baby-safe, non-toxic keepsake product was evident. Melinda also wanted to celebrate the sex of her baby by using a blue-colour inkless product for her baby boy. Seeing huge potential in the market Baby Ink was born!

Stop Motion Fun (SMART 100)

There was a gap in the event industry for a new digital and innovative product. This was certainly the answer and has received fantastic feedback! Discovered when using a flip book at an event, we have developed a digital, adaptable version, to allow clients to customise and create branding opportunities and fun at an event.

Pepperstone Razor Forex Trading Account (SMART 100)

Pepperstone created an electronic network linking the trading floors of 22 banking institutions together. Previously linked by primitive systems or phone networks, we noticed a gap in the marketplace for fast and affordable electronic foreign exchange trading. Taking pride in passing all cost savings through to our clients we broke the industry mold and offered some of the lowest commission charges in the industry.

Sterling and Hyde Custom (SMART 100)

Sterling and Hyde Custom is a new bespoke shopping experience where women can create their own dream leather handbag. A range of designs, leather types and colours enable millions of possibilities, ensuring that elusive perfect handbag becomes a reality. We use softest sheepskins, colourful suedes and hardy cow leathers to create a handbag which is not only functional but individually yours.

Get Me Online (SMART 100)

Searchwords’ Get Me Online innovation came to life when the founders saw the struggle for small businesses to move online. Websites are the cornerstone of the Internet but before Searchwords website development posed a time-consuming and costly problem for SMEs. Searchwords’ founders were itching to remove the costly frustration and solve the problem, giving every business a chance to participate online and get their business online quickly, cheaply and without requiring any technical knowledge.

Building Site Safety Game (SMART 100)

We have been working to help solve training issues in the construction industry by breaking down barriers. This market is experiencing a skills shortage impinged further by more stringent building licensing requirements. This initiative was developed to assist in the experiential learning of safety risks in a construction environment. It also allowed people to learn anywhere, anytime and capitalised on the massive growth of tablets and smartphones.

Synaptor Observations (SMART 100)

A large consulting client asked us to build yet another mind-numbingly boring and inadequate paper-based safety tool. Enough is enough, we decided. We founded Synaptor to free workers from the tedium of OHS paperwork and to enable supervisors to manage risk in real time.

GiggedIn (SMART 100)

Whenever any music event is booked, there's always that massive risk of people not turning up. This sucks for artists because it means they have to play in front of a weak crowd, while promoters and venues make a huge loss on the night. GiggedIn was born when a couple of guys realised there was a better way.

TouchPoint (SMART 100)

SEWater has been replacing old septic tanks on properties in sensitive areas with Pressure Sewer Units for 10 years. These units come standard with localised alarming to let property owners know there is a problem with the sewer pump. After a power outage in a small regional town caused the entire town to be woken at 4am by 100 units all flashing and alarming, our staff believed we needed to find a way to monitor and control the pumps from our office.

Bankruptcy and Insolvency (SMART 100)

I discovered that there was a way of giving people who experienced financial difficulty a way to declare bankrupt, to become annulled from bankruptcy within six months. However the "innovation" is giving the client their life back and a clear credit rating as if the bankruptcy never happened or existed in the first place.

Boutique Growth Solutions (SMART 100)

A media executive, having sold his media agency to a global conglomerate, and a senior marketing executive from a multinational FMCG organisation saw an opportunity to add an innovative, aligned service to the marketing services industry. Tired of advertising "guff", the founders take a portion of risk in a business for whom they work and therefore focus first and foremost on the most effective client outcomes.

buildAR.com (SMART 100)

MOB created buildAR.com, which quickly became WordPress for the Augmented Reality industry. This helps publishers ensure they're not left behind by the mobile AR and Augmented Web revolution and makes it easy for you to create AR in minutes with no development required.

ZEN Energy Storage System (SMART 100)

The ability to optimise the power grid and manage peak loads through accessing stored solar energy sources has the potential to save utilities, commercial and residential customers billions of dollars.

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