Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.
We are all bombarded by emails every day. We bombard others with emails.
It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out?
James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals:
Opens and click throughs.