Articles
Mark Bouris on The Apprentice, what he learnt from Kerry Packer and why most entrepreneurs fail
Mark Bouris earned his entrepreneurial stripes founding ‘Wizard Home Loans’, a business he sold to GE Money in 2004, and Yellow Brick Road, a wealth management company, which he listed on the ASX within four years of launch. But for many Channel Nine viewers he is perhaps better known for his role as the host of The Apprentice (and, as of last night, Celebrity Apprentice), giving the US franchise — made famous by Donald ‘the Don’ Trump — a more Australian feel.
Australian businesses very satisfied with their group buying campaigns
A new survey shows that 95% of businesses that use group buying websites to sell to sell products or services are happy with the results of their promotions which have brought them new customers and increased foot traffic.
Marketing mantra: Wake up and follow the mobile window shoppers!
A recent study by Nielsen found that 47% of smartphone owners used the mobile Internet to find out more about a product or service before making a purchase decision. In fact, the top five “pre-shopping” activities carried out on a smartphone included: comparing product prices before visiting the store and whilst in-store, checking store locations, taking photos of products and reading product recommendations and reviews.
City of Melbourne grants $55,000 for local business to start up and expand
The name of the seven recipients of the City of Melbourne’s 2011 Small Business Grants, Social Enterprise and Micro Business Grants Program have just been announced. The total of the grants amount to $55,000 which will allow Melbourne’s businesses to start up and expand.
How to get X-Ray like vision to see what’s really happening with your salespeople
Everyone measures sales as dollars done after the cash is in the bank or after the agreement is signed but good business operators know that there is more to it than that. Looking at your sales figures is like looking at your rear view mirror to check if you’re going to have an accident ahead.
Trunk.ly’s new look to link your online life (and links)
Could Australian start-up Trunk.ly be the missing link in your online life? With Delicious – the Grand Poobah of online bookmarking pre-Yahoo! acquisition — struggling to recapture that loving feeling post-relaunch, Trunk.ly has the golden, bejewelled crown firmly in its sights.
Amex survey reveals small business to be healthy and quickly adaptive to slowdown
Small is indeed beautiful when it comes to business structures. Economists who have for long trumpeted the virtues of being small should be able to pat themselves in the back one more time as small enterprises show great resilience, not to mention optimism, despite fears of a global economic crisis. A survey by American Express reveals that a majority of the nation’s small businesses are quickly adapting to the adverse economic conditions and a third expect to increase profits despite from a slowing, and fragile, global economy.
Adelaide startup takes out UQ Business School’s $100,000 Enterprize competition
On World Sight Day, judges of the University of Queensland (UQ) Business School’s $100,000 Enterprize competition finals voted resoundingly for an innovation that could control the world’s single largest cause of blindness – cataract, a clouding of the eye’s lens among older populations. Calpain Therapeutics, an Adelaide startup that has developed a drug that can slow the onset of cataract, won the nation’s richest business plan competition, ahead of four others shortlisted.
What I learnt about leadership, teamwork and innovation by watching Junior Masterchef
Much intellect and literature has been devoted to trying to figure out Gen Y. And, now, Generation Z/Internet Generation/Generation @ (whatever you want to call them) are already entering the early stages of their productive working lives. I’m tipping they’ll be just as different to Gen Y as what Gen Y is to Gen X and the Baby Boomers. While watching Junior Masterchef tonight, I had an epiphany.
Most underrated marketing tip: Networking
We’ve all heard the expression “it’s not what you know, but who you know”. In today’s business world, there is more competition than ever. Networking is becoming a fundamental skill to promote your business, its expertise and ultimately its growth.
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