Anthill Magazine

When business is booming, but the cupboard is bare

Financial statements can be a bit of a mystery to the uninitiated. If you begin to glaze over when it comes to looking through your balance sheet, you’re not alone. We are often asked, “What’s the balance sheet for and what does it really mean?” It ...

Sustainability in business is not a side project

With increasing pressure from external regulatory bodies and savvy consumers looking to make smarter and more responsible purchasing decisions, it is more important now than ever to operate sustainably. But it isn’t a matter of simply planting trees or installing energy-saving light bulbs. It is imperative ...

Tapping the crowd

In past recessions, the tried and proven strategy has been for organisations to shed all non-core businesses and hunker down to the job of making the core business more secure. Often in the process, entrepreneurial activities are starved and new product development is pruned back. ...

Getting paid

Sometimes the hardest thing in business is not finding customers; it is being paid for the product or service you provide. As Australia’s economy slows, the average age of accounts receivable is stretching many smaller and emerging businesses to almost breaking point. Extending credit creates real ...

How to generate media attention for your startup

When aiming to generate media coverage for our start-up or business, we often get one thing wrong. It relates to our training as marketers. We are too targeted. In fact, we need to do the reverse and cast the media net wide – as wide as ...

What the original Material Girl has that you don’t!

IN BED WITH BEN As we enter a time of certain economic turmoil, businesses wonder whether they can weather the storm… and begin to panic. To succeed in this uneasy period, business will require a vital mix of strategies to ensure they not only keep their ...

Don’t overlook the value of referral marketing

What’s the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It’s ...

When the price is right

Tougher trading conditions and increasing costs are common concerns for many small businesses in today’s economic environment, but it doesn’t mean that you need to resign yourself to tighter margins and declining profits. What it does require is for those businesses to take a closer ...

IP litigation

You might be feeling pretty good about yourself because you’ve secured your intellectual property. But the reality is, a patent or trademark is not worth paper it’s written on unless you are prepared to back it with the threat of litigation. There are several tactics ...

Leadership: What’s the weather like in your organisation today?

What are the critical factors impacting on the success of your business? The answers to this question are likely to be many and varied and would probably include: the quality of your products and services, your brand, the buoyancy of the market you operate in, ...