Home Smart 100 2014 Career Symphony (VIC) — 2014 SMART 100

Career Symphony (VIC) — 2014 SMART 100

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

1. THE BEGINNING

This innovation came to life when…

The founder, Evan Leybourn, reached an impasse in his career and struggled to find the path to take him where he wanted to be. Evan found that, when speaking to friends and colleagues, many other people had the same challenges. Hence Career Symphony was born.

2. WHAT & HOW

The purpose of this innovation is to…

The purpose of this innovation is to assist professionals in developing and planning their career, to help them find a path from their current role to reach their personal goal(s). Our philosophy is that a person’s career is their most valuable asset, yet the hardest to cultivate.

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It does this by…

It does this by providing a social tool for professionals to define their ideal roles and then recommending one, or more, career paths (including recommended jobs, skills and education) based on their current skills and career history.

Also, by identifying people who have made a similar career journey, Career Symphony can assist professionals in finding and connecting with career mentors.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Career coaching, though valuable, is an expensive proposition, costing up to $20,000. Career Symphony can provide initial guidance and direction for users, while referring those who need further advice to our network of reputable career coach partners.

Its various benefits to the customer/end-user include…

Career planning and guidance, follow-up recommendations as new information becomes available, recommendations for skills and education development, access to an extended network of career mentors and trusted coaches, and a great ability to leverage social networks to meet career goals.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past, this problem was solved by one-on-one career coaching through career consultants, recruiters or life coaches. Those without access to, or who could not afford, these services had no formal career planning options.

Its predecessors/competitors include…

Traditional career coaching companies and individuals in the career management space. Our strategy is to partner with many of these companies and provide a value-add referral service.

5. TARGET MARKET

It is made for…

It is made for young professionals in skilled careers such as ICT, Engineering, Finance, Consulting or Management. It is also made for users in secondary markets such as career coaches and professional recruiters.

It is available for sale through…

Online and mobile channels as a subscription model with both free and premium accounts.

Our marketing strategy is to…

Our marketing strategy is to build an active user base through channel partners (such as our career coach partners), PR/brand awareness campaigns, online advertising through targeted sites (such as LinkedIn) and media coverage in target channels.

Your Turn — VOTE!

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We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.

FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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