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CARE TO COMPARE [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

An Australian financial review article and thank you’s chapter. One inspired an ethical alternative for a health insurance comparison service that give 100% of profits to health charities.

2. WHAT & HOW

The purpose of this innovation is to…

…provide a sustainable revenue stream for health charities so they can continue to provide free prevention and support programs that address the top causes of Australia’s burden of disease.

It does this by…

…distributing 100% of profits generated from commissions paid by health insurers when consumers compare and purchase a health insurance policy through CARE TO COMPARE’s health insurance comparison service.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…existing services receive commissions from health insurers were established for profit taking funds out of the health ecosystem. CARE TO COMPARE will put 100% of profits back into the health eco system by supporting health charities that provide support services to address the unmet health needs of Australians.

Its various benefits to the customer/end-user include…

Helping consumers:

  • navigate the complex health insurance product market
  • improve understanding of personal health needs better inform product selection
  • increase their own and collective social impact by using a for-purpose alternative supporting health charities

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Companies like health insurers have provided time bound sponsorships and grants within allocated budgets to support health charities deliver specific outputs.

Consumers have had access to multiple comparisons services that compare different products from different groups of health insurers.
Current services only add to consumer confusion by prioritizing profits over impact.

5. TARGET MARKET

It is made for…

Consumers wanting an alternative service that increases their personal impact giving 100% of profits back to health charities to support the health needs of Australia.

Corporates that want to engage their employees with benefits for increasing individual employee impact and the collective impact of its employees through socially responsible service providers.

It is available for sale through…

The CARE TO COMPARE website when launched.

Our marketing strategy is to…

Work with– health charity partners to promote the service to existing supported passionate about the causes they support.

– Corporates to promote a socially responsible alternative that can increase employee engagement and social impact.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Care to Compare – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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