Anthill Magazine » Can you codify the way innovators think? Simon says, Yes.

Can you codify the way innovators think? Simon says, Yes.

Posted By James Tuckerman On 15 January, 2010 @ 2:34 pm In Anthill TV,Marketing & Media,Startup & Entrepreneurship,Tech & Innovation | No Comments

In an attempt to determine how great thinkers achieve their great outcomes, British marketing consultant Simon Sinek believes that he has stumbled upon a simple method to codify the way innovators think. He calls it the Golden Circle. In this presentation from TEDx Puget Sound, Sinek shows why it pays to be cynical.

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