The ‘war on drugs’ has been raging and raging for almost all of my lifetime.
And, frankly, I feel old. So, for this ‘war’ to be continuing and no in-roads to have been made, it’s time to try something else.
Enter Sir Richard Branson. Almost every entrepreneur holds Branson up to be a role model. He sees things others don’t, and he puts his money where his mouth is.
In 2013, he plans to try to solve the ongoing problems of drug addiction.
In this LinkedIn interview, Branson outlines the problem, and what he sees as the solution, and how he wants to tackle this, his ‘big idea’ for 2013.