Reading, once one of the truly great past times, is on the wane. We are happier embracing as much screen time as possible, rather than reading a book. Granted, some people now read books on the tablets and Kindles, but many remain non-readers.
Each year at the Cannes Lions, a creativity competition is held, to let up-coming creatives to solve a problem with a creative solution.
The 2012 winner are from the Miami Ad School in Hamburg, Lisa Zeitlhuber and Nick Partyka, with their concept of Penguin Soundtracks.
Zeitlhuber and Partyka chose to focus on encouraging more people to read eBooks by using one of our much loved technologies – Spotify.