Home Smart 100 2012 Campaign Social (SMART 100)

Campaign Social (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Campaign Social (NSW)

This innovation initially came to life when…

We noticed that creative and media agencies, as well as corporations and organisations, often have the capabilities to design promotions/campaigns for Facebook, but lack the technical knowledge to build and launch it as an application on Facebook.

WHAT & HOW

The purpose of this innovation is to…

Give creative and media agencies, as well as corporations and organisations, the ability to develop their own promotions and campaigns on Facebook.

It does this by…

Offering a cloud-based digital platform, allowing users to build their own Facebook campaigns, without needing technical knowledge (i.e. coding).

Unlike other platforms, Campaign Social gives you:

  • the ability to create social applications which can be deployed on both desktop and mobile versions of Facebook
  • true creative freedom to design and build a custom campaign
  • access and ownership of user data.

PURPOSE & BENEFITS

This innovation improves on what came before because…

Unlike other platforms of its sort, Campaign Social gives you true creative freedom to design and construct your own Facebook campaigns.

Campaign Social gives you the ability to build campaigns for desktop as well as on mobile devices.

Its various benefits to the customer/end-user include…

An easy-to-use platform to create your own Facebook promotions exactly the way you want them, without having to write code.

Campaigns can be built for desktop and mobile executions, all on one single platform.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Other platforms that serve templated campaigns, that offer limited flexibility and compromise the user experience. These campaigns would also only function on desktop computers, and not on mobile devices.

Its predecessors/competitors include…

Wildfire, Northsocial, Pagemodo.

TARGET MARKET

It is made for…

Creative and media agencies, corporations and organisations that want to build their own engaging Facebook campaigns.

DISTRIBUTION STRATEGY

It is available for sale through…

Subscription by contacting Pixolut on +61 2 8517 5080.

Our marketing strategy is to…

Create awareness for Campaign Social with our current (Pixolut) clients and drive usage (and recommendation) of the platform though our them, and engage with untapped opportunities in Australia and overseas.

SUPPORTING IMAGES

SHARE THE LOVE

You can show your support for this outstanding Australian innovation in three ways:

  1. Tweet it: Top left of each page
  2. Trigger a Reaction: Facebook ‘Like’, etc.
  3. Leave a Comment: Anonymous comments excluded.

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