Home Smart 100 2011 BuzzMe Beats (SMART 100)

BuzzMe Beats (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

BuzzMe Beats

This innovation initially came to life when…

Want to recreate the music business on a smartphone? You need BuzzMe Beats (BMB).

Recognised as a world leader by the ATS program and featured in A Faster Future by Brad Howarth, BigTinCan and BMB have attracted world-leading artists like Jessica Simpson, and leading music management guru and former Sony Music VP Jerry Blair to join the team.

BigTinCan believes that the future of music on the smartphone can be compelling, yet simple and easy to use.

With a fundamental patent pending on the use of mixed alerting on smartphones, BigTinCan is well placed to globally grow our market.

WHAT & HOW

The purpose of this innovation is to…

BMB lets the user “insideskin” their phone to control the ring and alerttones, LEDcolor and vibration pattern on their BlackBerry (and coming to Android) smartphones.

Beats is the ideal way for artists to apply their talent and create unique content.

It does this by…

BuzzMe Beats is based on our pending patent (Australian Provisional Patent Application No. 2010902568) that specifies how the LED function, vibration function, and sound alert function are synchronised together to create a compelling new kind of alerting system. This does not exist on other platforms at this time.

PURPOSE & BENEFITS

This innovation improves on what came before because…

The unique and innovative features are:

  • combine LED pattern, vibration pattern and sound to create a new type of alert
  • apply that alert on all system types including phone calls, SMS/MMS, email, social media
  • allow the user to dynamically download new alerts

Its various benefits to the customer/end-user include…

We see BMB as a key part of the changing social environment for music lovers.

We plan to create a social environment will one day extend to include allowing every individual musician or aspiring band to create a BMB for themselves.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Before BMB there were ringtones — expensive, clumsy and difficult to monetise. BMB changes the game for the artists and the users.

Its predecessors/competitors include…

There are a number of organisations developing smartphone apps in the music sector. What is unique about BigTinCan and BuzzMe Beats is the way we are approaching the market and our underlying patented technology.

TARGET MARKET

It is made for…

The initial target customers are BlackBerry users globally. The solution will be applicable and beneficial to these over 45 million active concurrent users globally; see this report from RIM. BTC BuzzMe has an active subscriber base of around 2.5 million users.

The technology behind BMB is applicable to BlackBerry, Android and Windows Mobile phone platform. During the next 24 months BigTinCan plans to extend the implementation of this technology to our Android and WindowsMobile apps, opening up the market to many tens of millions of more users. BigTinCan has been talking to other handset manufacturers about creating dedicated versions of BuzzMe for their phones.

DISTRIBUTION STRATEGY

It is available for sale through…

As above, and additionally, BigTinCan has been talking to other handset manufacturers about creating dedicated versions of BuzzMe for their phones. This could lead to bundling and then to the addition of larger number of users.

Our marketing strategy is to…

The strategy is to leverage specific artists and platforms to grow the userbase, then to increase the awareness for a mass userbase globally.

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