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Should your business’ social media advertising be measured by sales? [VIDEO]

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We are still yet to fully understand social media as a phenomenon and yet it continues to rapidly evolve.

No wonder social media marketing is still a tricky road to navigate for business owners. Should you pump your money into Facebook, Twitter or Instagram? All three?

And once you’ve pumped the money in, how do you measure how much the advertising has worked? Number of likes/followers gained? How many tweets the hashtag attracted?

Many business owners understandably prefer to look at something they are very familiar with – sales. But is this the way to go?

In the video below, Catriona Pollard, CEO of CP Communications, speaks with Sky News Business on their Technology Behind Business segment about whether social media should be measured by sales.

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