Home SMART 100 2015 Bulkist

Bulkist [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

We realised that individual consumers have no bargaining power when booking services and have no way to leverage their high density in specific areas.

2. WHAT & HOW

The purpose of this innovation is to…

…allow people to join forces and book services with people around them. This will allow them to increase their bargaining power and pay less for the everyday services they need.

It does this by…

…providing an online platform to allow people to start or join bulk orders. When enough people join a bulk for a specific service, we are able to help them receive that service at a lower rate by providing volume to the service providers.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Before, people had no way to join forces and have a stronger bargaining power. The only option was to compromise on quality to pay less.

Its various benefits to the customer/end-user include…

…paying less for everyday services and discovering what people around you are booking.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…compromising on quality or accepting one-off deals online. Bulkist discount will be permanent and recurring.

Its predecessors/competitors include…

Indirect competitors include online deals sites and local service providers.

5. TARGET MARKET

It is made for…

The size of the target market is around 5 million people: Gen Y, young professionals and young parents.

It is available for sale through…

It will be available online.

Our marketing strategy is to…

…launch within corporates and allow people working in the same area have exclusive access to the platform. As winners of the [email protected] Bluechilli challenge, we will pilot the platform with one of Australia’s largest banks.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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