Home Smart 100 2012 Building Site Safety Game (SMART 100)

Building Site Safety Game (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Building Site Safety Game (ACT)

This innovation initially came to life when…

Our company, Transformed, held a creative brainstorm to extend our e-learning offering. We realised that we needed something that was exciting, engaging and different. Transformed has been working to help solve training issues in the construction industry by breaking down barriers. This market is experiencing a skills shortage impinged further by more stringent building licensing requirements. This initiative was developed to assist in the experiential learning of safety risks in a construction environment. It also allowed people to learn anywhere, anytime and capitalised on the massive growth of tablets and smartphones.

WHAT & HOW

The purpose of this innovation is to…

Provide an interactive and fun experiential learning opportunity in relation to construction site safety. Students can apply safety assessment techniques without the potential for injury that is present in a high-risk construction site.

It does this by…

It does this by the use of a construction site safety game. The game generates a number of safety hazards at commencement. As learners navigate the 3D world with a keyboard and mouse, they identify risks, undertake a risk assessment and report their results to the site foreman. The results are scored with feedback being provided throughout the game.

PURPOSE & BENEFITS

This innovation improves on what came before because…

Site safety is traditionally taught in a classroom. Students often lack the experience in translating the theory learned into practice. The simulator provides a photo-realistic look and immersive audio and provides students with the opportunity to learn in a fun way and make mistakes without risking injury to themselves or others.

Its various benefits to the customer/end-user include…

An immersive, realistic and fun way to learn and apply skills in safety risk management on building sites as part of the Diploma of Building and Construction (Building).

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Training theory within a classroom or via distance learning training materials. When participants then visited a construction site they would be less prepared as they had only been taught theory verbally. This product helps to put the theory into context before the participant is exposed to a high-risk environment.

Its predecessors/competitors include…

Classroom-based lectures or PowerPoint slides of building site safety hazards. Boring! Serious games are not new; however, none have been applied to this context. This product will be a completely new way of operating. A game changer!

TARGET MARKET

It is made for…

Construction workers studying for the Diploma of Building and Construction (Building) initially. However, this application has potential to address national skills shortages in other industries by catering for a wide range of learning styles providing opportunities for regional and remote learners to bridge geographical distances. The product and associated course is targeted towards building trades or site managers wishing to upgrade their qualifications or attain a higher-level building licence. The students are largely male, aged 25-45, operating in the building industry. The game has been specifically designed for this target market and demographic.

DISTRIBUTION STRATEGY

It is available for sale through…

Through our accredited training course, the Diploma of Building and Construction (Building). When clients sign up for this course, they will get access to the game.

Our marketing strategy is to…

Use this product to reinforce Transformed’s innovative ethos, support its virtual learning strategy and create a “game changer” within the industry. A demo of this game will be used for marketing communication purposes. We want to create a marketing buzz, via word of mouth and an interactive social media campaign.

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