What had possibly gone wrong in the world that had people texting me before breakfast?
Well, it seems that Anthill lovers (or maybe just ant lovers) Australia wide felt that I should be made aware of BRW’s foray into ant-related visual metaphors.
Despite the aggrieved tone of some of the emails sent my way, I don’t think anyone can blame BRW for using a compelling image (and, we must admit, common metaphor).
In answer to the most common question…
I don’t think it suggests that BRW is looking for ways to emulate Anthill, even if the image does ever-so-slightly echo the Anthill brand. (It’s a very faint echo in a very long tunnel.)
Nevertheless, thanks to all those people who felt passionate enough to touch base.
We love you ’cause you care.