A Brisbane-based creative tech startup has gone head to head against 59 countries at the world’s pinnacle creative industries pitching competition, the Creative Business Cup (CBC).
The Aussie entrepreneurs behind hero business Creatively Squared battled it out on the world stage presenting their digital marketing business which matches brands with creatives to produce original, authentic content.
Husband and wife founder team Ruth Stephensen and Scott Thomas were selected for the annual competition after winning Brisbane’s Creative3 Pitch event in September this year, hosted by QUT Creative Enterprise Australia(CEA).
“The Creative Business Cup has brought together so many inspiring entrepreneurs from around the world,” says Ruth Stephensen, Co-Founder and Chief Creative Officer of Creatively Squared.
“It has been an incredible experience meeting the other national winners and learning about all the creative ways they are innovating and solving problems in their home countries. The diversity of businesses and impressive calibre of competitors has made it a real privilege to be able to represent Australia and compete on the world stage here in Copenhagen.”
“We have built our community to be be global from the very beginning, so this is a wonderful opportunity for us to introduce their creative talents to a wider international market.”
What is The Creative Business Cup all about?
The selection process for CBC runs across the year through global partner organisations who nominate companies to compete on the world stage. CEA is the only organisation in Australia that can nominate a startup to represent the nation at the finals which are hosted in Denmark.
The competition is held as part of Global Entrepreneurship Week every year, with the aim to empower startups and entrepreneurs across the creative sector.
The winner of this year’s CBC was CellRobot from China, a customisable robotic assistant. Other finalists included a music tech startup from Iceland and a communications hardware startup from Kenya.
“Australia continues to produce outstanding creative startups that truly impact the global market and this sort of competition is paramount to the development of this creative economy,” says Acting CEO Mark Gustowski, CEA.
“The CEA team is proud to open pathways to Australia’s most promising startups. The CBC platform is a crucial support pillar for founders to gain expertise in refining their business pitch to potential partners and investors on a global scale. Our team continues to foster partnerships with companies like CBC and Virgin StartUp to ensure that every Aussie startup has the chance to connect with global powerhouses.”
“Ruth and Scott have demonstrated true grit in their startup journey and it’s clear to us that we’re yet to see just how far reaching their global influence is. The potential for this business to affect international markets is potentially limitless.”
Creatively Squared will now go on to London to participant in the exclusive Virgin StartUp accelerator StepUp.