Home SMART 100 2018 Brave & FearLess Superfriends-Modern Worry Dolls

Brave & FearLess Superfriends-Modern Worry Dolls [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

The Brave & Fearless Superfriends are made up of two strong characters Brave Boy & FearLess Girl. They are fear fighter modern worry dolls. Helping children to ease their worries and fears for a peaceful and restful sleep.

2. WHAT & HOW

The purpose of this innovation is to…

…At bedtime children sit down with their parents/guardians & discuss their worries. They write down their fears (or their helper does) or they can draw how they are feeling on their included notepad. They fold the paper up and pop it in a secret cape in the back of the worry doll and then lay down to sleep.

It does this by…

…creating a healthy bedtime routine with children that suffer from anxiety and bedtime fears. I’ve written a book that’s included with each doll explaining how their Fear Fighting Superfriends will fight their fears for them while they sleep. When writing/drawing their fears they can also write solutions to overcome their fears & empower them to think of solutions.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Anxiety in children can be debilitating and very scary. Children lose self confidence, don’t want to attend schools, withdraw from friends and family etc. The Superfriends encourage children to discuss their feelings, sleep well and empower them to find solutions.

Its various benefits to the customer/end-user include…

Getting children to talk about their thoughts and feelings can be hard, with using The Superfriends they feel safe. Parents can use the worry dolls to address important hard to talk about things like bullying, divorce/separation, death etc. There is nothing else like it currently on the market for children 3-10 years.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

I’ve only found one item similar called Linda Little Puppy which is a sausage dog worry puppy aid @littlewuppy. It differs from mine as children just tell their worries to the dog. Mine are strong superhero characters.

5. TARGET MARKET

It is made for…

Children 3-10 years old that suffer from bedtime fears and worries from just a small scale or up to serious anxiety issues. After some market testing we’ve found it can be used as a teaching aid in schools, with counsellors to discuss feeling, children with autism, children with separation anxiety from separated and divorced families, children with asperges and spectrum autism. Any child that needs help discussing worries, that has scary thoughts and feelings, that needs extra care to get through the day or cannot sleep due to their excessive worrying.

It is available for sale through…

I have a fashion label called Brave & Fearless, we’ve been running for 2 years. We have 80 stockists in 5 countries so we will be selling through our stockists and also on our website www.braveandfearless.com

Our marketing strategy is to…

Market to our current customer database but will also be doing Facebook/Instagram ads to market to parents that have children that suffer from anxiety and bedtime fears. We also have a lot of mummy bloggers and Modern Magazine that want to do print articles as soon as we launch.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Brave & FearLess Superfriends-Modern Worry Dolls – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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