This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
In Lee’s previous position at News Corp, working closely with Australia’s leading retailers, he developed strategic insights into the retail industry’s outlook. And many statistics on retail, customer experience and eCommerce all point to the need for retailers to focus more on the customer, improved experiences and strong brand connections. Yet, nothing currently exists to blend the platforms retailers use and give consumers a consistent experience.
2. WHAT & HOW
The purpose of this innovation is to…
…make shopping with retail stores a more convenient, valuable experience through personalising product discovery in-store and online; facilitating enquiry, purchase and delivery between shoppers and nearby stores and reward shoppers for searching products on Brauz.
It does this by…
- Brauz Mobile App – Users personalise their experience by following their favourite stores/brands. They can discover new stores and buy directly from them.
- In-store Beacon – helps nearby traffic discover products in nearby store.
- Personalised proximity messaging notify shoppers of stores close-by.
- Staff Assist App – Staff can greet customers by name and suggest products based on their shopping history.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…it’s we’re taking a three-sided approach to retail innovation by providing physical stores a digital footprint, promoting brands to a wider audience and making it more convenient and cheaper for consumers to shop locally in-store.
Its various benefits to the customer/end-user include…
Driving traffic back into physical stores with a digital-first approach. We’re helping brick and mortar businesses regain market share from e-commerce retailers, while delivering a personalised experience for shoppers.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Either going online to find what consumers are looking for or by visiting local shopping centre and browsing. Bridging the gap between both has been a challenge for retailers since online shopping increased significantly in the past 5-7 years.
5. TARGET MARKET
It is made for…
Women and men between the ages of 25 – 40 who are digital natives, with shopping expectations that items can be bought anywhere, anytime and place experience and value as priorities when making a decision to purchase something.
These people regularly research products prior to purchase by reading reviews, cheapest price and nearest location.
They often look for inspiration from social media and will listen to their friends recommendations on where to shop or new trends and brands.
It is available for sale through…
The iOS app, Brauz is free for shoppers and brands. Stores pay $49 per month to gain access to upload product and make it discoverable by shoppers, and to gain analytics and shopper data.
Our marketing strategy is to…
Take an omni-channel approach including the following: social media content development & engagement, email marketing campaigns, industry workshops to help businesses adopt new technologies, thought-leadership initiatives such as public speaking, participating in startup pitch events, cross-promotional activities with strategic partners such as local councils and other small businesses in the retail landscape.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Brauz – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)