Being able to turn pain into profit is the true art of marketing.
Here, Seth Godin speaks to the Grandfather of entrepreneurs Richard Branson on how he turned the theft of stylish pepper shakers on Virgin Atlantic flights into a great marketing ploy, while also setting a decision-making example to his staff.
* The American Express OPEN Forum doesn’t offer an external video embedding option, so you’ll need to watch this on their site by clicking on the image below.
Start-ups to enter 2012 Telstra Australian Business Awards
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Entries are open for the Telstra Australian Business Awards. The HTC Start-Up Award has been introduced for businesses operating between one and three years. Now in their 20th year, the Awards offer $500,000 in cash and prizes for small and medium businesses.
To enter or nominate a business visit telstrabusinessawards.com
