Brainstorm in a Teacup (SMART 100)

Brainstorm in a Teacup (SMART 100)


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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Brainstorm in a Teacup

This innovation initially came to life when…

I realised that mums attending my networking events were leaving inspired, but still didn’t have the technical know-how to move forward. However, they also had limited funds to access business support and advice. Brainstorm in a Teacup solved both these problems. Bringing together six biz mums (and myself), the session utilised the skills and experiences of women who were formerly in marketing, sales, IT and more to advise, connect and feedback to one another, all for the price of a coffee and a magazine.


The purpose of this innovation is to…

Draw on the skills and experiences of the six mums in the group to support each other in launching or growing their business.

It does this by…

Everyone gets 15 minutes to briefly present the challenge, obstacle or problem they would like to address for their business and as a group we offer our advice, feedback, connections and more.


This innovation improves on what came before because…

It recognises mums in business for what they are — not women who have been out of the workforce for years, brains soft from having babies, but intelligent, experienced business folk with great ideas. It’s also helping mums in business access services they may not otherwise be able to afford.

Its various benefits to the customer/end-user include…

Making amazing connections, getting feedback or clarity on business ideas, the opportunity to bounce ideas off people that aren’t family or friends, learning from others’ mistakes or experiences, forming complementary relationships.


In the past, this problem was solved by…

…speaking to family or friends, hiring coaches or mentors, surfing the internet.

Its predecessors/competitors include…

…networking events, internet, business coaches, mentors.


It is made for…

…mums starting out in business who would like to make contacts, get support or advice for their business idea and mums trying to grow their business. Brainstorm in a Teacup is also for mums who are working from home and appreciate the opportunity to get out of the house and meet other mums in a similar situation.


It is available for sale through…

my web site. Mums are able to book sessions directly through links on my site.

Our marketing strategy is to…

…promote the events through my website, newsletter, Twitter, Facebook and word of mouth. I would also like to develop awards that celebrate and reward the amazing ideas of mums in business.



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  • Brooke Wessels

    What a fabulous idea!

  • Kate

    Fab Alli! Babysitters and More x

  • Dorothy

    Great idea, Alli! Well done!

  • Ana Urban

    well done!

  • Kristy Withers

    Congrats Ali, good luck x

  • Gillian Lee

    Thank you Alli at Motivating Mum for another exciting event. I’m looking forward to it! x

  • Joanne

    For you Alli!!!!

  • Ann

    Congrats Ali…best of luck!

  • Colin Wee

    Good on ya, Alli! 🙂

  • Simone Trigger

    Voting for Alli @Motivating Mums makes sense for any person who has met her, read her work or been involved in a session designed and created by her. Her days are spent in a positive way sharing her knowledge with those who can benefit. A business? A philanthropist.
    Simone Trigger @Casino1forfun. (A person who loves Alli’s work and just happens to be a mum too)

  • Martine

    Fantastic work…best of luck

  • Ruth Barr

    The Brainstorm in a teacup is a fantastic opportunity to meet new people and get new ideas for your own business. I am still in touch with the Mums I met and I highly recommend this format as a new business but also for an existing company or sole trader looking for new ideas.

    Ruth Barr
    Knight Frank LLP
    Wimbledon Village
    London SW19 5EG
    [email protected]@knightfrank:disqus
    020 8946 9811

  • maggy, red ted art

    Loved Brainstorm in a Teacup – it was the perfect mix of price/ relaxed atmosphere whilst getting fabulous peer support and ideas! Great to meet other business mums and interact! Thanks.


    • Suzanne Dibble

      Likewise, I loved brainstorm in a teacup. It was so helpful when I was starting my business and didn’t break the bank. The support and encouragement I received from other mums made all the difference to the early success of my business.

  • Bec

    Awesome idea. Good luck!! XX

  • Kelly Exeter

    Love this idea Alli – good luck!

  • Renae

    Thanks Alli, really enjoyed brainstorm in a tea cup today.

  • Fiona @ Oh Gorgeous Baby

     Alli you are amazing and I can not wait to catch up with you more often!

  • Ladies Night In

     Lovely to meet some fabulous women yesterday, keep up the good work Alli!

  • Stacksonfilms

    Great idea. Mums need to support one another and cross utilise our skills – keep up the good work.