What is the 30under30?
30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians.
Each year, we invite our readers to nominate young Australian entrepreneurs deserving of recognition for their outstanding entrepreneurial endeavours. More.
Bradley Clair, QLD (b. 1990)
Name: Bradley Clair
Known for: AMPLFY
Bradley Clair is a man of many passions, one of which is combining this great number of passions to create a unique social enterprise — AMPLFY.
“The business aims to provide an alternative to mass manufactured portable speakers, which typically look the same, sound the same, offer no benefit to society and ultimately end up as landfill,” says Clair about his company.
AMPLFY teaches consumers to construct their own portable Bluetooth speakers. By selling DIY kits as well as ready-made speakers, AMPLFY provides its customers with many options.
Not only are the electronics recycled, but the kits and speakers are manufactured by workers with disabilities and those seeking employment.
Proud of the uniqueness of his company, Clair says, “I have successfully brought to market a unique product, in a unique manner, amidst a wave of mass produced, one dimensional products, which previously have offered no benefit to our society or our environment.”
After just 30 days in business, AMPLFY had already sold over 30 kits and speakers, recycled nearly 400 computer batteries and raised enough money to kick-start the business. Success was in plain sight, Clair says.
Although, since then, AMPLFY has continued to grow with the help of a customer base who has helped to develop the product.
The company’s growth spiked when Clair released instructions to the mini solar-powered portable speakers for free online, he says. In just a few weeks, the article had over 50,000 views and had helped to establish Clair as an expert in his field.
Though he prefers to focus on growth, Clair says AMPLFY went through setbacks, just as any startup.
Before launching the product, there were problems with the battery, making the speakers not fully consumer friendly. In the spirit of innovation, Clair turned this problem into an opportunity to form a new partnership. AMPLFY now works with e-waste center Substation 33 to use recycled lithium-ion computer batteries, which Clair says would otherwise end up in a landfill.
Clair’s success comes from a model of balance, he says.
“In order to have a fulfilling career, I believe you must achieve the trifecta of ‘joy,’ ‘money’ and ‘flow.’ This is what motivates me in my business,” Clair says.
By working with electronics himself, and then being able to teach about the projects he works on, Clair achieves this trifecta.
“I love teaching people about electronics who would otherwise never have had an opportunity to learn — to some it opens up a new world of possibilities,” Clair says.
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