Home SMART 100 2016 Boppl

Boppl [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

we experienced poor hospitality at a great, local venue. Hospitality is often error-prone and inefficient with lost time during payment, order handling and service only available if someone is free. What if we could connect to the point-of-sale to make life easier, both sides of the counter?

2. WHAT & HOW

The purpose of this innovation is to…

help great places attract, accept and learn from every customer. Boppl has built point-of-sale software for menu management and online ordering. As we continue to grow, we will build tools that help businesses connect, interact and transact with customers.

It does this by…

Boppl is a mobile ordering platform that connects with existing systems allowing you to order and pay easily.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

In 2015, we built the most sophisticated database engine to help digitise and structure menu data that existing technologies could not. Great venues can import their menu, reaching new customers and engaging existing ones through their own branded mobile app or Boppl.

Its various benefits to the customer/end-user include…

Customer: Find, browse, order and pay to places, all from their fingertips. Order ahead or to your table. Venue: Every mobile order is prepaid. Venues are in full control, ability to accept or reject. Increased customer interaction. Reduced human error.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

competitors focusing on ‘skipping the queue’, loyalty or ‘splitting bill’ functionalities. We believe that customer experience is paramount and building a great service that champions great hospitality venues.

Its predecessors/competitors include…

5. TARGET MARKET

It is made for…

great places to eat and drink, that want to extend their point-of-sale beyond their counter. Boppl is focused on supporting local, inner-city, independent or small groups that offer great hospitality and customer experience.

It is available for sale through…

Apple App Store (iPhone) and Google Play (Android). Venues can signup free at admin.boppl.me

Our marketing strategy is to…

focus on popular, inner-city hospitality venues with a strong customer following. As we continue to grow we are now being approached by some of Australia’s largest and most reputable restaurant chains. We focused delivering the best possible product, championing great venues. Listen hard, build fast.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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