Bookzkeeper (SMART 100)

Bookzkeeper (SMART 100)

6
SHARE

Show your support for this innovation. Tweet it. Like it on Facebook. Leave a comment.

The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Bookzkeeper

This innovation initially came to life when…

My professional background as an accountant collided with small business ownership when I bought a surf shop. I knew I needed to get my tax completed just like any small business owner, so I took my “folder” to my tax accountant. He was gobsmacked by how organised my tax information was. I was also developing my own clientele as an accountant, and clients’ tax accountants commented on how easy it was to complete their tax returns as all the information was at hand, so I researched producing a commercial version of the system I was using for myself and clients.

WHAT & HOW

The purpose of this innovation is to…

Bookzkeeper is the place business owners can store their important financial information throughout the year. This eliminates procrastination about looking for missing information and saves money, as Bookzkeeper makes it easier for tax accountants to complete their tax returns.

It does this by…

Bookzkeeper offers one simple-to-use place to store BAS statements, bank reconciliations, reports and statements, credit card reconciliations and statements, loan account reconciliations and statements, plus it includes reports and business documents and a year-end checklist so they are prepared at the end of each financial year without the usual procrastination over preparing for tax time.

PURPOSE & BENEFITS

This innovation improves on what came before because…

  • One place for tax records
  • Templates to ensure business owners are providing the right information
  • Eliminates reasons to procrastinate
  • Saves time and money because all records are there

Bookzkeeper makes it easy for small business owners by telling them what is needed to complete their tax. Tax accountants provide better value because time is not wasted chasing up missing documentation.

Its various benefits to the customer/end-user include…

Business owners:

  • One place to keep records
  • Simple templates
  • Eliminates procrastination
  • Saves time and money

Bookkeepers and accountants:

  • Easy solution to store client paperwork
  • Guides clients on filing essential financial records
  • File dividers with instructions
  • Replaces plastic bag/cardboard box

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Previously, tax accountants charged more as they had to source and follow up on missing information at tax time, which is highly inefficient and costly. On the flip side, the cost to the tax accountant is so great they don’t feel they can charge the entire fee, so they write off the difference. Bookzkeeper saves time, money and makes life easier.

Its predecessors/competitors include…

There are various paperwork organisers that focus on documents for data entry, such as supplier invoices, which are suitable for ‘shoebox’ type clients. Another predecessor is the shoebox or plastic, which are not the best solutions.

TARGET MARKET

It is made for…

…small business owners who use accounting software, their bookkeepers and their accountants. The small business owners have one “home” in which to put all of their important financial paperwork throughout the year. The bookkeeper uses it in this manner as well, but also provides a checkpoint for the business owners as to what the bookkeeper is doing. Tax accountants for these small business owners receive all relevant information in an organised manner, which streamlines their information collection processes and strengthens time management.

DISTRIBUTION STRATEGY

It is available for sale through…

Small business owners can buy Bookzkeeper via the web site — bookzkeeper.com.au — and it is also sold through affiliate sales and accountants.

Our marketing strategy is to…

Bookzkeeper was launched through a PR campaign last year, which included a targeted media release and social media strategy. This was followed up with blogs, article and email marketing and speaking engagements, as well as an ongoing social media presence.

SHOW YOUR SUPPORT…

Voting for the Readers’ Choice Index has concluded, but you can still show your support!

  1. Tweet it: Top left of each page
  2. Trigger a Reaction: Facebook ‘Like’, etc.
  3. Leave a Comment: Anonymous comments excluded*

More about the READERS’ CHOICE INDEX.

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.

  • http://twitter.com/JohannaBD Johanna BakerDowdell

    What a great product. I used to have a shoebox of receipts and it drove me and my accountant nuts!

  • Kirsty

    I love my Bookzkeeper. I’ve had it for more than 12mths and my Accountant loved me when I rocked up with it and everything nicely organised!

  • http://askcharlyleetham.com Charly Leetham

    I love this product – It has made organising my records just so much easier!

  • http://profiles.google.com/faz.amanda James and Amanda Farrell

    Bookzkeeper is a terrific product!

  • Anonymous

    Great product,gives one encouragement to get all their records in order.

  • http://twitter.com/JohannaBD Johanna BakerDowdell

    Who else stored everything in a shoebox, much to the disgust of their accountant? Come on, hands up! Bookzkeeper makes this an issue no longer.