Home SMART 100 2015 Blink Mobility Platform

Blink Mobility Platform [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Local government clients of BlinkMobile’s initial BounceBackSMS service sought to transmit information existing core business systems for internal/staff use (beyond the customer-facing information they already provided via BlinkMobile’s SMS-based message board). With the advent of smartphones, tablets and the ‘internet of things’ the question quickly became: “How do organisations turn this wave of innovative portable computing, third-party web and cloud services and constantly evolving technologies into business benefits?” This question is being answered by only a handful of companies around the world — BlinkMobile being the only one of it’s kind from Australia, with the Blink Mobility Platform (BMP).

2. WHAT & HOW

The purpose of this innovation is to…

…dramatically transform business processes by easily harnessing a combination of mobile and allied technologies to save time, save money or enhance customer service. The Blink Mobility Platform allows organisations to realise productivity gains of up to 50%.

It does this by…

…a comprehensive cloud-based mobile application architecture, harnessing opensource technologies overlayed with BlinkMobile IP and know-how. The Blink Mobility Platform unites many traditional mobile ‘point solutions’ (IaaS, PaaS, mBaaS, MADP, MEAP) to provide a rapid yet robust environment that can underpin an organisations entire mobile strategy and enable perpetual business improvement.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it is the fastest way to sustainably deploy a multitude of customised activity-based (or ‘soldier’) apps within a large and complex enterprise. The innovation is in the reduced ‘time to market’ now available to organistions, reducing costs but importantly working in ‘mobile time’ to reduce the time taken to gain a business benefit thereby increasing the ROI.

Its various benefits to the customer/end-user include…

…unlocking latent productivity and improving efficiencies with both a technical and ‘unlimited use’ commercial approach that allows organistions to focus on enhancing each employee’s ‘mobile moments’. But doing so in a robust, secure and supportable environment built for the enterprise.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…typically inefficient paper-based processes. Client Kristy Ford, Queensland Airports explains, “Previously the information would go through five or six pairs of hands, with each person manipulating the data…now it happens online in real-time”. Client Debbie Brookfield, NSW Food Authority continues, “For nine years we wanted a way to help field staff be more efficient…but the technology wasn’t there”.

Its predecessors/competitors include…

It’s a short list of direct competitors (SAP, Kony, IBM, FeedHenry, Appcellerater), and only a few are pure-play enterprise application platforms like BlinkMobile. Alternate technologies such as native app development or a software vendors mobile version are strong competitive influences.

5. TARGET MARKET

It is made for…

…large, complex enterprises or government agencies which need to support many varied workgroups, with highly varied roles activities. Organisations with many complex bespoke back-end systems supporting these different workgroups are an even greater target. BlinkMobile subscriber Queensland Airports Ltd is a perfect example, running a wide variety of activity-based applications each focused on such things as bird strike monitoring, incident reporting, lost property customer service, recording aircraft movements and updating arrival and departure times. Sunshine Coast Council also uses BlinkMobile to run everything from guided botanical garden walks, flood road alerts, tree inspections, road maintenance and rate payer applications.

It is available for sale through…

…an ever-growing network of domain expert partners. Some small and specialised, others very large SI’s or international Telcos. BlinkMobile has trusted Reseller Partners in all Australian mainland states as well as New Zealand, Brazil, Chile and the United Kingdom.

Our marketing strategy is to…

…release a 30Day unlimited platform trial allowing interested organisations to experience the strengths of BMP ahead of a pilot or annual subscription. The Trial will become the focus of BlinkMobile’s marketing strategy alongside unique ‘thought leader’ content from Ovum and Forrester promoted via social media and mainstream digital media. Other activities include trade-shows and global guest/keynote speaking opportunities.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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