Barack Obama’s victory in the US Presidential Election of 2008 set the benchmark for what can be achieved using social media. He achieved this by designing his campaign to spark the right actions, leading his supporters with direct conversations and providing the tools to let a grassroots community create and share content.
If Barack Obama can become a world leader through the use of Social Media, what can you create? What’s your campaign? What’s your real world result?
Distilled from: Rahaf Harfous, Yes We Did : An Inside Look at How Social Media Built the Obama Brand
Preview: Become a world leader using social media
Read the most important books of the year in less than 30 seconds:
“Book Rapper was born out of the idea of earning money from doing the things that I love. I love reading books so I asked myself, how can I get paid to read books? I knew I didn’t just want to do reviews because I think what a book is about is almost like the booby prize. I want to know what the big ideas are but more importantly I want to know how to apply them.”
Geoff McDonald, Founder – Book Rapper
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