Home SMART 100 (2013) Beanhunter (VIC) – 2013 Anthill SMART 100

Beanhunter (VIC) – 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

Beanhunter came to life after one of the co-founders, who travelled a lot for work, vented his frustration with not being able to quickly and easily find quality coffee no matter where in the world he went. He wanted one site to help him find coffee around the world.

2. WHAT & HOW

The purpose of this innovation is to…

Beanhunter enables people from all over the world to discover great independent cafes and roasters and share their coffee experiences.

Beanhunter is a door into a city’s coffee culture. You get in and get to share.

It does this by…

Providing the coffee community with a free space to share their experiences without cafes having to pay for a listing. To help keep things focused and specialised, we only accept independent cafes and strive to ensure the site is as accessible as possible and for the iPhone and Android as apps.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Before Beanhunter, coffee lovers had only print media or forums to crawl through to help them find coffee. This was especially difficult for those who were travelling and didn’t know what local media to read nor had the time!

The benefits to the customer/end-user include…

Thanks to Beanhunter, users are able to easily find the best coffee around the world in real time. Users are on a daily basis helping others find great coffee.

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4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Similar to the above question, users were only able to find great coffee by reading print media. Using smartphones, we are able to detect a user’s location and point them to great cafes/roasters around their location.

Its predecessors/competitors include…

Generic review sites out there, such as Yelp.

5. TARGET MARKET

This innovation is made for…

People who love coffee, have highly disposable incomes, are between the ages of 18-35, enjoy travelling and eating out.

6. DISTRIBUTION STRATEGY

It is available for sale through…

Free use as an iPhone app, Android app and via our website.

Our marketing strategy is to…

Continue building a great product that users continue to talk about, as well as sharing their Beanhunter activity onto social networking sites like Twitter and Facebook.

As well as that, continue to build a great product and hopefully win awards such as the Editors Pick for ‘Best Mobile App’ as part of the Lifehacker Awards 2012.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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