Home SMART 100 2015 Bare Hands Sticky Strategies

Bare Hands Sticky Strategies [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Two allied health practitioners from Brisbane founded Bare Hands to deliver quality resources and practical education on how to manage stress and build lasting relationships.

We’re in the middle of a stress epidemic; mothers are struggling to cope and anxiety and depression is on the rise, particularly in young people. Something needs to change.

Bare Hands is helping women develop practical skills that they can model for future generations.

2. WHAT & HOW

The purpose of this innovation is to…

…deliver quality psycho-education within reach of every family. The Sticky Strategies programme delivers 12 core strategies that buffer against stress and help families build resilience and sustainable relationships.

It does this by…

…delivering an engaging, short video each week that provides a focus for the week. The video strategy is supported by a worksheet and a focus card. Each video is less than three minutes long but delivers a solid ‘how to’ message in a practical life strategy. At the end, users receive an interactive ebook.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it’s engaging, easy to digest and apply and fits in with busy lifestyles. It provides a self-help alternative for people who may not approach their GP for mental health advice, but also complements the efforts of psychologists and other health care providers when used in conjunction with their services.

Its various benefits to the customer/end-user include…

…better emotional regulation, the development of personal resilient skills and the improved well-being and overall health that comes when stress is managed effectively. Even more important is the effect on future generations.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…people approaching their GP for advice and receiving a referral to a psychologist. This is extremely limiting because of the hesitation of many people to seek help for mental health issues and also the criteria that needs to be met to receive subsidised visits to a mental health expert.

Its predecessors/competitors include…

There are many self-help products on the market but few are grounded in practical life strategies, free of spiritual biases or religious affiliations. Video presentation makes it up-to-date and accessible by more people.

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5. TARGET MARKET

It is made for…

It is made for women, mothers in particular, because of their innate ability to teach and model the strategies to their partners and family.

It is available for sale through…

…the Bare Hands website (www.barehands.com.au). General practitioners, allied health professionals and psychologists will ideally provide referrals to the programme to support the valuable work they already do. Joint venture partners will refer as well.

Our marketing strategy is to…

…build a larger following, develop joint venture partnerships with other organisations who share our ideal client and to develop a referral network with health professionals.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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