This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
…the success of the original Bamboo Bubby Sleeping Bag for eczema babies (#7 in Anthill Smart 100 in 2012), it became apparent there was a huge need for a similar product that could help older children to stop scratching, damaging their skin. And to break the itch/scratch/wake cycle.
Since utilizing the same bamboo fabric blends, Bamboo Bubby has become known for its clever design tailored to the specific needs of older children, Bamboo Buddy’s Pajama range has helped thousands of children aged 1-12 years find relief and get the quality of sleep they need.
2. WHAT & HOW
The purpose of this innovation is to…
…stop eczema and other dermatological flare-ups in their tracks by helping to break the itch/scratch/wake cycle!
It does this by…
Bamboo Buddy Pajamas are as soft as silk, because bamboo is more breathable and more absorbent than other fabrics, it’s proven better for soothing eczema flare-ups.
This fabric, along with our unique, flexible, but still secure mitten design, stops overnight scratching that helps eczema sufferers get a better night’s sleep and have healthier skin.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…no other eczema clothing/pajamas with mittens for older children is made of naturally breathable, antibacterial, hypoallergenic and soft bamboo fabric. And many have a design with completely enclosed mitten sleeves, which is troublesome for older children who would require help taking whole tops on or off every time they needed to use the toilet, eat or do anything kids need to do.
Its various benefits to the customer/end-user include…
Secure fold over design stops scratching.
ENCLOSED FOOTED PANTS
Provents feet, ankle and leg scratching.
SOOTHING BAMBOO FABRIC
Is soft as silk, but more breathable, absorbent & non-abrasive.
2 IN 1 SIZING
Fits longer, saving parents money.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Before Bamboo Buddy Pajamas parents either purchased mitten products that didn’t give the benefits of a mitten sleeve product from bamboo, or they often just accepted eczema damage and sleeplessness as ‘normal’ for their child with no other options to help manage it other than continuing on with usual medical or natural creams or treatments with varying degrees of success.
Its predecessors/competitors include…
Other products for older children are all made from cotton, while they can help to some extent, it doesn’t have the same benefits bamboo does towards sensitive skin.
Many others too have enclosed sleeves, which is troublesome for older children.
5. TARGET MARKET
It is made for…
…parents of children aged 1-12 years who suffer from eczema or other sensitive skin conditions.
While eczema is common in around 20% of babies under 12 months of age, many do not simply just ‘grow out of it’, or allergies that cause it to continue on throughout childhood.
It is available for sale through…
Bamboo Bubby’s online retail store at www.bamboobubby.com.au or via an ever-growing list of retail stockists Australia & Worldwide.
Our marketing strategy is to…
…target the market online through continuing to build good, solid SEO, while at the same time utilising the strong social media following the brand has developed. Linking with relevant blogs, review sites and print publications is also part of the marketing strategy, along with utilising email and referral marketing funnels consistently being promoted both online and offline.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.