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BabyMoods [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

We had our first child Natasha in 2005. BabyMoods was inspired by our desire to understand the moods of our precious baby by understanding her underlying patterns of sleep, feeding and other comfort factors.

BabyMoods was built using pre-iPhone era technology, it wasn’t the right time for it. Our life as busy parents and the lack of a mature technology platform meant BabyMoods went into hiatus.

However, 2015 has brought on a nexus of technology trends that make it the right time for the remergence of BabyMoods and the realization of baby analytics.

2. WHAT & HOW

The purpose of this innovation is to…

…let parents track the mood, sleeping and feeding patterns of their babies. It uses advanced analytics to find babies that are similar and provides tips that other parents in the same situation have found useful.

It does this by…

…providing an iWatch and iPhone app which work together to help the parents record the habits of their babies and receive tips and notifications.

The iPhone app will show the current patterns of your baby and also statistics about babies like yours. This will be backed by an analytics platform that applies algorithms to match babies to common patterns.

It will therefore use the convenience of an interface on your wrist to both record data and provide information that is timely and relevant to the parent.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It gives parents the ability to fully understand the behavior of their babies and understand it in the context of babies similar to theirs.

The tracking of sleeping and feeding patterns will be easier through the iWatch generating high quality data for the analytics platform with algorithms specifically designed for babies. It will marry this with a social component connecting parents.

Its various benefits to the customer/end-user include…

..full understanding of their babies’ patterns that will help them make their babies sleep and feed better and be happier overall as well as peace of mind knowing there are other babies like theirs and the ability to connect with other like minded parents.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…slowly observing and learning your baby’s sleeping and eating pattern, and the occassional call to its grandma for advice on what do when it can’t stop crying.

Its predecessors/competitors include…

There are no iWatch apps like this but there are baby apps like Trixie Tracker, Eat Sleep and Feed Baby.

5. TARGET MARKET

It is made for…

…new mothers and fathers.

It is available for sale through…

…the Apple Watch App Store.

Our marketing strategy is to…

…cross sell with our other app called My Pregnancy Tracker, online marketing on Facebook and Google, attending baby fares and through parenting magazines.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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