Tony Eades
Latest Posts
Cut through the junk! Five easy steps to a more effective direct mail campaign
With the ease and popularity of electronic marketing on the rise, there has never been a better time to take a new look at direct marketing. But to cut through the overload of promotional material, catalogues, brochures and free samples that we are bombarded with everyday, you need to get a little creative, so here are five steps to keep you on track…
What’s on your business Bucket List for 2011?
How many times have you heard people say, “I’ll wait for the economy to pick-up” or “I’m getting ready for the next big wave”? If you only had a year to improve your business and get it running like a well-oiled, profit-making machine, would you sit and wait for the optimal external factors to arise?
Trade mark today to avoid legal issues tomorrow
So you’ve got a great idea for a business, a new product, a fashion label or even the next big craze. It’s all planned out – the business model, name and branding, website, marketing and even the premises. But there is one thing that you’ve left out – your trade mark. Tony Eades explains the necessity to trademark your brand to protect your business.
What are your logo colours really saying?
Corporate colours contain hidden meanings, so what are they secretly saying about your business?
How to spend a marketing budget of $5,000
So you’ve got $5,000 to market your business. What do you spend it on to get the ‘best bang’ for your buck?
Here are the top five marketing activities you should focus on to promote and grow your business with an investment of $5,000 – in order of importance.
Does your business need a new financial year makeover?
Are your sales declining, fewer prospects or more competitors in the marketplace? Maybe it’s time for a business “makeover”.
Creating a memorable customer experience
Attracting and retaining customers is all about the total experience of dealing with your business. That’s why it is important to stimulate all five of your customers’ senses every time they come into contact with your business.
Is your logo a ‘no-go’?
What do your logo colours secretly say about your business?
How to grow a business in tough economic times
During World War II when times were tough and money was tight, most businesses around the world were forced to make immediate cost-cuts. The first thing to go was their marketing budget. However, surveys conducted a few years later found that those businesses that had continued to advertise during the war became the market leaders. [...]
How to choose a winning business name
Like many start-up businesses, you may consider mixing your name with your partner’s name and come up with something like Jotom or Bevmax. Although that may mean something to you (and your partner), it says very little to your customers. Your business name should communicate what you ‘do’ or ‘how’ you do it.
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Latest Video
9 things a 9 month-old can teach you about online marketing [VIDEO]
This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)
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Upcoming Events
The 5th annual Angel Investor Conference to focus on sustainability of investment
Sustainability of investment is the main focus of the 5th Annual National Angel Investor Conference. The Melbourne Angels are inviting entrepreneurs to come, collaborate, hear about the latest industry trends and learn of smart investment oppourtunities.
Spruce up your video pitch for Innovation Bay’s next Angels Dinner
For those of you who’ve not had the pleasure, Innovation Bay’s Angel Dinners bring together angels and entrepreneurs. To date, the organisation has assisted entrepreneurs raise over $10 million in seed investment as a result of these dinners. (Heard of Spreets? Yup? Innovation Bay kick started the group buying behemoths capital raising endeavours.) If you’re an entrepreneur in the high-tech space and fancy a bit of funding, you may wish to apply.
