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5 steps to stand out in your market using internet video [WEBINAR]

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Stephen Sammartino

author

Stephen Sammartino escaped his cubicle after 10 years marketing global brands. He has now founded two start-ups, recently launching Rentoid.com - the place to rent anything.

Latest Posts

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February 1, 2008 | Articles
By Stephen Sammartino

Start-ups and high school physics

Physics and business are more closely related than one would imagine. In fact, physics and start-ups have a ridiculously close relationship, which you should pay attention to. Some of the best lessons for any aspiring start-up can be taken from successful businesses. But in the very early days of your start-up, possibly the most value [...]

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December 1, 2007 | Articles
By Stephen Sammartino

Inventing money

Entrepreneurship is about building finances conceptually. Entrepreneurs don’t buy something and wait for it to appreciate. They invent the future. Inventing has never been about being atechnical genius. It’s about creativity and having the tenacity to execute the vision. The great economist Adam Smith would use some verbose economic theory to describe the process, like [...]

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October 1, 2007 | Articles
By Stephen Sammartino

Start-ups: Copy Cat

We’re taught from a very young age that copying lacks virtue and deserves some form of punishment. You could say it is viewed as a form of stealing.   A start-up (or a business for that matter) is a complex set of interacting ideas and actions. Some of which may be original (your widget, website, [...]

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August 1, 2007 | Articles
By Stephen Sammartino

Start-ups: Sell out

Do you have a grand vision of selling out to an incumbent? The type of deal that makes the front page of the daily business section?   The reason you heard so much about Google buying YouTube is that it doesn’t happen very often. We all need this sense of reality before we commence. But [...]

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June 1, 2007 | Articles
By Stephen Sammartino

Startups: Four start-up maxims

We don’t need to be revolutionaries to have a successful business. We could do something simple, like open a shop. But if we wanted to be ordinary, wouldn’t we be better off in a job somewhere? What if we truly want to change the world or be the next sell out story to some corporate [...]

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9 things a 9 month-old can teach you about online marketing [VIDEO]

This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)

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What do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven’t thought yet to ask.

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For over 20 years, SIGNARAMA consultants have been working closely with companies to create customised branding and signage strategies.

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Upcoming Events

FEB
29

The 5th annual Angel Investor Conference to focus on sustainability of investment

Sustainability of investment is the main focus of the 5th Annual National Angel Investor Conference. The Melbourne Angels are inviting entrepreneurs to come, collaborate, hear about the latest industry trends and learn of smart investment oppourtunities.

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Jan
9

Spruce up your video pitch for Innovation Bay’s next Angels Dinner

For those of you who’ve not had the pleasure, Innovation Bay’s Angel Dinners bring together angels and entrepreneurs. To date, the organisation has assisted entrepreneurs raise over $10 million in seed investment as a result of these dinners. (Heard of Spreets? Yup? Innovation Bay kick started the group buying behemoths capital raising endeavours.) If you’re an entrepreneur in the high-tech space and fancy a bit of funding, you may wish to apply.

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