Stephen Sammartino
Latest Posts
Sammartino’s Creative Espresso – Ways to change your life
We’ve held on to this latest manic instalment of Steve Sammartino’s Creative Espresso series since he submitted it for inclusion in the July print edition, which didn’t eventuate. Here it is, in all its super-charged, creative glory.
The future of business isn’t ‘Free’ – it’s ‘Re’
Green is über cool. If you want to get the key influencers and mavens of society into your product, then it better do the world some good. Being shiny isn’t enough these days. It’s got to be circular, real and authentic.
Free is not a business model
Quite simply, any business without a revenue-generation model won’t exist over time. We only need look at the dot-com bust of the late 1990s to see this reality.
The real question in the so-called ‘Freeconomy’ is how many businesses can be supported by the advertising sales model? Why the idea of ‘Free’ is being touted as new is beyond me.
The four elements for start-up success
I was thinking about business and at what point it becomes possible to believe you have a good chance of winning. I came to the conclusion that four elements pave the way to start-up success.
How to generate media attention for your startup
When aiming to generate media coverage for our start-up or business, we often get one thing wrong. It relates to our training as marketers. We are too targeted.
Being the MVP
Footballers (or any sports people) have good form and bad form. Some are heroes and play to their optimum every single game. Some are inconsistent but sometimes brilliant. And others just fill the numbers. As entrepreneurs, we should aim to be like the footballer… not just a footballer in the league, but the Most Valuable Player – the MVP.
The truth about ideas
How many people have we met and had a discussion with about business? They want to start a business. They have business skills. But they haven’t started one. Why? Well here’s the most popular answer: they are waiting for a good idea, or even the big idea. They’ll be waiting forever. No idea will ever [...]
Risk, unlearning and de-gearing
If you’re reading Anthill and not starting or running a business, maybe you ought to stop for a second and ask yourself why? You’re obviously interested in entrepreneurship, marketing and ‘start-up’ business. You’re smart and capable, right? But you’re risk-averse. Well, we all are, to some extent. I am as much as anyone. But isn’t [...]
Storytelling giants
Storytelling is a really important skill for entrepreneurs or any start-up. Quite often ‘a story’ is the first thing we have (after our idea or business cards). A story to tell potential investors A story to tell potential customers A story to tell potential employees A story to tell… The truth about stories is that [...]
What start-ups can learn from terrorists
Right now, terrorists are applying the most successful start-up strategies that I can think of. The thing that is so compelling about terrorists is that they are taking on the establishment and winning comfortably with far fewer resources than their entrenched foes. The unlimited supplies and market dominance of their competitors has not created any [...]
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Latest Video
9 things a 9 month-old can teach you about online marketing [VIDEO]
This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)
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Upcoming Events
The 5th annual Angel Investor Conference to focus on sustainability of investment
Sustainability of investment is the main focus of the 5th Annual National Angel Investor Conference. The Melbourne Angels are inviting entrepreneurs to come, collaborate, hear about the latest industry trends and learn of smart investment oppourtunities.
Spruce up your video pitch for Innovation Bay’s next Angels Dinner
For those of you who’ve not had the pleasure, Innovation Bay’s Angel Dinners bring together angels and entrepreneurs. To date, the organisation has assisted entrepreneurs raise over $10 million in seed investment as a result of these dinners. (Heard of Spreets? Yup? Innovation Bay kick started the group buying behemoths capital raising endeavours.) If you’re an entrepreneur in the high-tech space and fancy a bit of funding, you may wish to apply.
