Stephen Sammartino
Latest Posts
Sammartino’s Creative Espresso – Ways to change your life
We’ve held on to this latest manic instalment of Steve Sammartino’s Creative Espresso series since he submitted it for inclusion in the July print edition, which didn’t eventuate. Here it is, in all its super-charged, creative glory.
The future of business isn’t ‘Free’ – it’s ‘Re’
Green is über cool. If you want to get the key influencers and mavens of society into your product, then it better do the world some good. Being shiny isn’t enough these days. It’s got to be circular, real and authentic.
Free is not a business model
Quite simply, any business without a revenue-generation model won’t exist over time. We only need look at the dot-com bust of the late 1990s to see this reality.
The real question in the so-called ‘Freeconomy’ is how many businesses can be supported by the advertising sales model? Why the idea of ‘Free’ is being touted as new is beyond me.
The four elements for start-up success
I was thinking about business and at what point it becomes possible to believe you have a good chance of winning. I came to the conclusion that four elements pave the way to start-up success.
How to generate media attention for your startup
When aiming to generate media coverage for our start-up or business, we often get one thing wrong. It relates to our training as marketers. We are too targeted.
Being the MVP
Footballers (or any sports people) have good form and bad form. Some are heroes and play to their optimum every single game. Some are inconsistent but sometimes brilliant. And others just fill the numbers. As entrepreneurs, we should aim to be like the footballer… not just a footballer in the league, but the Most Valuable Player – the MVP.
The truth about ideas
How many people have we met and had a discussion with about business? They want to start a business. They have business skills. But they haven’t started one. Why? Well here’s the most popular answer: they are waiting for a good idea, or even the big idea. They’ll be waiting forever. No idea will ever [...]
Risk, unlearning and de-gearing
If you’re reading Anthill and not starting or running a business, maybe you ought to stop for a second and ask yourself why? You’re obviously interested in entrepreneurship, marketing and ‘start-up’ business. You’re smart and capable, right? But you’re risk-averse. Well, we all are, to some extent. I am as much as anyone. But isn’t [...]
Storytelling giants
Storytelling is a really important skill for entrepreneurs or any start-up. Quite often ‘a story’ is the first thing we have (after our idea or business cards). A story to tell potential investors A story to tell potential customers A story to tell potential employees A story to tell… The truth about stories is that [...]
What start-ups can learn from terrorists
Right now, terrorists are applying the most successful start-up strategies that I can think of. The thing that is so compelling about terrorists is that they are taking on the establishment and winning comfortably with far fewer resources than their entrenched foes. The unlimited supplies and market dominance of their competitors has not created any [...]
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Latest Video
Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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