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Stefan A.

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Latest Posts

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October 14, 2010 |

What is the Groupon-model and why is it relevant to your business?

In business circles, Groupon will, for a long time, be known as the Chicago-based startup that scored itself a $1.35 billion valuation within a year of launch. For the rest of the world, it is a website that harnesses collective buying to get consumers cheap products and services. But for ambitious startups, the model could also be employed to sell their own goods and services (and never buy advertising again).

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October 10, 2010 |

Playbook toys with Apple’s onions

When the Apple iPad came out, I think I speak for most folks when I said, “Ooo, another premature Apple release!” (with emphasis on that initial bleat). This is because Apple, in my opinion, tends to push its products on us a little too early. Hence Blackberry’s confident stride into the same as yet tentatively-described ether; the Blackberry Playbook.

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September 28, 2010 | Articles
By Stefan Abrutat

What is Apple’s Ping and could it prompt the death of MySpace?

Poor Myspace. It’s been on its last air-guitar-riffing, crowd-surf-groping, drug-fuelled stagger for several years now. Indeed, the only thing that has kept its face from plunging into the vomit-filled toilet bowl of obscurity has been the way musicians have used the platform to self-promote… until now.

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September 23, 2010 | Articles
By Stefan Abrutat

Just what is crowdsourcing anyway?

When I first heard the term, crowdsourcing seemed to be just another in a long line of combined words the technology industry just love to smugly smush together because they adore acknowledging their own intelligence. I might sound bitter. And you would too if your professional life was governed by editors who happily employ bat-wielding goons to work anyone over if caught attempting such invention.

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September 22, 2010 | Articles
By Stefan Abrutat

Google Instant is like a drunken binge without the alcohol

That’s the big selling point of Google Instant: it shaves, on average, two-to-five seconds from every search you do. That’s a valuable chunk of time, right there: that’s the time it takes me to take a sip from my cup of coffee, or if I’m feeling particularly dexterous, grab a nibble from the adjacent chocolate chip cookie.

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August 22, 2010 | News Desk
By Stefan Abrutat

CSIRO teams with German companies to explore revolutionary food decontamination process

In the fruit and vegetable aisle, organic produce was labelled as such, and an unattractive bunch of specimens they were, too. The tomatoes looked like they’d been bludgeoned from the bush with a nail-studded bat and kicked all the way to the store. The potatoes had obviously been in a brawl with the onions.

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August 20, 2010 |
By Stefan Abrutat

Frank Terenzini congratulates Tech23 Innovation winners

Yesterday, saw the NSW Minister for Small Business, Frank Terenzini, congratulate the winners of the second annual Tech23 Business Innovation Awards, an event organised by Slattery IT with support from the Australian Technology and Innovation Pathways programs from Industry & Investment NSW

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August 16, 2010 | News Desk
By Stefan Abrutat

Should employers dictate how much time we spend on social media at work?

123educateme has found that if an employee spends more than an hour a workday on non-work tasks, it could cost their employer more than $6,200 a year. If that figure is expanded to account for the population of Australia, the amount of lost productivity could amount to a staggering $5 billion.

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August 16, 2010 | News Desk
By Stefan Abrutat

Australians would switch ISPs should they elect to implement the Government’s voluntary filter

According to internet broadband comparison site Compare Broadband, 75% of Australians would switch service providers should they elect to implement the Government’s voluntary filter. This comes at a time when three of Australia’s largest ISPs, iPrimus, Optus and Bigpond, have agreed to filter out child abuse and child pornography as part of the Government’s system.

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August 13, 2010 | News Desk
By Stefan Abrutat

Wave Goodbye to Google Wave

Google Wave began saying its goodbyes a few days ago when development of the communication/collaboration facility software was suspended by the company. The website will be maintained until at least the end of the year.

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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]

I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.

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MAY
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Want more leads and customers? Half day event to get big outcomes from a little budget.

Have you ever wondered… Why every industry has only a few businesses that thrive and get more leads? And they don’t suffer from cash flow problems or lack of leads, even when there is an ‘economic downturn’. They don’t have to ‘push’ or make stacks of cold calls.

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WEBINAR: How to turn your knowledge into products… and build a global empire in your underpants!

This webinar is all about how to unlock your valuable industry knowledge and turn it into a product. It’s about how to increase the value of your business and take control of its future.

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