Renee Hancock
Latest Posts
Australian businesses plead… ‘Trust me’
One way to insulate your business from the broader fluctuations of the economy is to build customer trust. Here are some ideas to get you started…
Don’t overlook the value of referral marketing
What’s the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It’s time to think about referral marketing.
The dangers of discounting in a downturn
It might seem logical to discount during an economic downturn. You need to boost sales and attract new customers. And customers are tightening their belts and shopping around for the best price. But is discounting the best option over the long-term?
Building an online community
Are you looking for instant customer feedback and ideas to improve your product or service? What about a free focus group with a targeted set of customers? Do you want to increase positive customer referrals? Do you want to lead the online discussion in your industry? If the answer is ‘yes’, then it’s time to [...]
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Latest Video
9 things a 9 month-old can teach you about online marketing [VIDEO]
This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)
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Upcoming Events
The 5th annual Angel Investor Conference to focus on sustainability of investment
Sustainability of investment is the main focus of the 5th Annual National Angel Investor Conference. The Melbourne Angels are inviting entrepreneurs to come, collaborate, hear about the latest industry trends and learn of smart investment oppourtunities.
Spruce up your video pitch for Innovation Bay’s next Angels Dinner
For those of you who’ve not had the pleasure, Innovation Bay’s Angel Dinners bring together angels and entrepreneurs. To date, the organisation has assisted entrepreneurs raise over $10 million in seed investment as a result of these dinners. (Heard of Spreets? Yup? Innovation Bay kick started the group buying behemoths capital raising endeavours.) If you’re an entrepreneur in the high-tech space and fancy a bit of funding, you may wish to apply.
