Renee Hancock
Latest Posts
Australian businesses plead… ‘Trust me’
One way to insulate your business from the broader fluctuations of the economy is to build customer trust. Here are some ideas to get you started…
Don’t overlook the value of referral marketing
What’s the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It’s time to think about referral marketing.
The dangers of discounting in a downturn
It might seem logical to discount during an economic downturn. You need to boost sales and attract new customers. And customers are tightening their belts and shopping around for the best price. But is discounting the best option over the long-term?
Building an online community
Are you looking for instant customer feedback and ideas to improve your product or service? What about a free focus group with a targeted set of customers? Do you want to increase positive customer referrals? Do you want to lead the online discussion in your industry? If the answer is ‘yes’, then it’s time to [...]
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Latest Video
Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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Want more leads and customers? Half day event to get big outcomes from a little budget.
Have you ever wondered… Why every industry has only a few businesses that thrive and get more leads? And they don’t suffer from cash flow problems or lack of leads, even when there is an ‘economic downturn’. They don’t have to ‘push’ or make stacks of cold calls.
WEBINAR: How to turn your knowledge into products… and build a global empire in your underpants!
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