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Winding down the 2011 celebrations (and planning for 2012)
As 2011 draws to a close, end of year festivities are coming into full swing and Australian businesses are celebrating a year of success. Despite the current economic conditions, Australian businesses have performed well overall in 2011, with the economy growing 1.8 per cent despite natural disasters such as the Queensland floods. Meanwhile, the OECD is also predicting strong relative growth for our economy through 2012 and 2013.
How retail has changed and the importance of customer service; an interview with Phil Staub
Phil Staub is the Executive Chairman of General Pants, one of Australia’s largest fashion brands. As a successful entrepreneur, he explains why good customer service controls the retail game.
Can you afford a new top level domain name?
ICANN, the body that oversees the domain name system around the world, announced some time ago an ambitious expansion of its generic Top Level Domains (gTLDs) system. However, the initial application fee for a new gTLD is US$185,000 and there are numerous stringent requirements to be met. So, what is a top level domain and what are the rules?
What buying decisions are your clients faced with?
A professional salesperson genuinely listens to customers, asks questions and works to meet their needs. They understand the “bigger picture” and the business environment and where both business and customer fit into the equation.
Equipment leasing – not just for IT anymore
If you thought equipment leasing was just for computers, server systems or high tech IT equipment – think again. For many start-ups and small business owners, signing up to lease technology is a great way to get their businesses off the ground. Leasing a computer meant you could spread out the cost of the equipment over a longer period of time and you could conserve your precious capital for other uses as marketing or getting the word out.
Five tips to master the art of continuous learning
To learn more and to be our best is often put on the back burner. It’s called continuous learning. It is what will set us apart in business. So, how do we learn more? Here are five tips to make continuous learning part of everything you do.
The Evolution of Business Movies, Part 6: The Social Network
What can’t be denied is the film’s assertion that the business world is now the domain of Gen-Y entrepreneurs, who have the smarts and creativity to bring their billion-dollar ideas to life. Spurred on by the success of Steve Jobs and Bill Gates, young men such as Zuckerberg have created successful businesses all through the typing of code on a computer screen.
Social Media 101 – How to Get Started in Social Media Marketing
Be keen enough to identify your social media viewers and to know where they spend most of their time online. Understand their likes and dislikes, what topic and information spur their great interest and participation. Be active in catering your social media viewers’ wants and needs. Provide useful contents for them to keep coming back for more.
How retailers are changing up their operations to meet the online shopping demand [PODCAST]
In this podcast, Adrian Christie of PayPal Australia talks to Leon and Garry about the exponential rise of online shopping in Australia. With growth rates as high as 400% in the past year, Christie presents his analysis of how thousands of businesses, large and small, are adjusting their retail operations to meet this growing trend.
Pushing an investor for a fast investment decision may be the worst mistake you ever make.
Many of our young entrepreneurs in Australia glean their understanding of business, market and investment from vicarious or direct experience of Silicon Valley or Silicon Alley. However, Australia is not the USA. Our culture, business environment, market structure and consumer behaviour are all quite different. Assuredly there are similarities but, in thirty years of doing business in all these markets and many others, I have learned that it is the differences rather than the similarities which underpin the biggest opportunities.
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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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