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Australian retailers need to put up or shut up when it comes to Ecommerce
The online shopping revolution has left major Australian bricks-and-mortar retailers hurting, says Adrian Mullan. Yet, their deepening woes seem only likely to be worsened by their refusal to deal with the problem. It’s time for them to stop complaining and accept that they must make a choice: innovate or perish.
The Web Mantra: Usability, usability and usability
Consultants will advise you on how to build a good website, but few will dwell on what not to do. Here is the bad stuff you want to avoid at all costs. In the online world, all that matters is usability, usability and usability.
Why consumers are leading the mobile revolution
Almost four out of five Australian businesses don’t have mobile friendly websites. This means that, even if they do advertise on phones, their customers won’t have an optimised website.
The world belongs to the askers. Don’t believe me? Well, I have six questions for you.
Advanced Selling Strategies author Brian Tracey said: “The world belongs to the askers.” The habit of asking must be developed, not only in daily life, but also in business activities. Here are just some of the wonderful things you can achieve in business if you dare to ask. Chicken?
The four-second question that will double the value (and visibility) of your business
Businesses make this mistake time and time again: their customers buy from them but they never get their details. Then they just sit around and hope and pray that they will remember them…that somehow the “exceptional” service they have offered will keep them coming back for more.
What to look for when selecting a security provider
The volume of security companies in the market place competing for your business is almost over-whelming. Add to this the fact that all of them promise to deliver the ‘best service ever’ at the most competitive rates and by the most experienced people in the industry and you’re left playing a game of eenie meenie miney mo.
Should we be encouraging teenagers to bootleg homebrew in their lunch breaks?
The only time I was ever grounded by my parents was in high school – my mother had discovered a wad of hundreds of dollars in cold hard cash in my top draw and had assumed what all mothers fear most: that I was developing an expensive heroin addiction in my spare time. Of course, my mother didn’t believe my excuse – that I was providing financial backing for my friend’s start-up ebay business; because everyone knows 15-year-old high-school students could not possibly start their own business. Right?
Successful business management is all about marketing, marketing and more marketing. (Three tips and traps)
If property investment is all about location, location and location, successful business management is all about marketing, marketing and marketing. One of the most common causes of business failures is a failure to understand all there is to know about the market and the potential customer. Entrepreneurs need to gain this knowledge even before developing a product or service. Here are three marketing questions you should ask yourself and answer to succeed in business.
Why is my company worth more than nothing?
Valuation of an early-stage venture can set you on the right path for future success. Most entrepreneurs rocking the pre-revenue stage base their valuation on Discounted Cash Flow, Net Present Value, or using the early valuation of more successful companies deemed to be comparable.
Leadership Lessons from the War on Terror: Boardroom or battlefield, the fundamentals don’t change. [VIDEO]
Whatever your politics on the war in Afghanistan, there is no question that Retired US General Stanley McChrystal was, and remains, a very successful leader. He reveals, in this TED talk, uncommon insight into the realities of modern leadership. Boardroom or battlefield, some things remain the same regardless of the setting.
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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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